Category: Social Networks

B to B customer relationships in the social media era

Customer relationship management for businesses took off in the ‘90s with the development of direct marketing. It consists in the creation of close and continuous business relationships with clients by placing them at the center of a business strategy. Today, the emergence of social media…. Read More

Published by : Collaboration, on March 6th, 2012.

Categories : Business Development, Social Networks

If we had to tell our ancestors about social networks

I tried to imagine – who hasn’t? – how I could explain social networks to my ancestors if one of them miraculously came back to life. The verdict: the general store and church square were the social media of our forefathers. Imagine having to explain…. Read More

Published by : Collaboration, on March 1st, 2012.

Categories : Social Networks

What is the ROI of social media?

We often hear the question, "what is the ROI of social media?" Maybe we are asking the wrong question. Instead, let's ask the following question: "what is the ROI of not doing anything with social media?" Asking this question is already answering it. So, what…. Read More

Published by : Collaboration, on February 24th, 2012.

Categories : Social Networks

Source : http://www.davidberaud.com/wp-content/uploads/2013/08/facebook-twitter-linkedin.jpg

B2B Marketers Use Social Media Marketing

BtoB Magazine surveyed 550 American executives of companies of all sizes, across various industry segments for a study titled “Emerging Trends in B-to-B Social Media Marketing: Insights From the Field”[1]. Carried out in April 2011, the study demonstrates how B2B marketers are taking advantage of…. Read More

Published by : Collaboration, on November 29th, 2011.

Categories : Réseaux sociaux, Social Networks

Tips on Promoting Your Business with Twitter

Twitter is recognized as one of the most popular and best-known social media platforms, but its potential application to B2B marketing, may still be underutilized. While it has been embraced by many B2C companies, it is perhaps even more useful in B2B marketing. It’s all…. Read More

Published by : Collaboration, on November 25th, 2011.

Categories : Social Networks

Optimizing Social Media: Are paid tools or free ones best?

To keep up with current trends and be competitive, we have tested several paid and free Social Media-related tools. Among the paid tools, we evaluated Netvibes, Awareness, Radian6, and Vocus platforms. Netvibes lets us monitor, understand and analyze the results. With this tool we can…. Read More

Published by : Collaboration, on November 11th, 2011.

Categories : Social Networks

La richesse d’informations dans les réseaux sociaux

The wealth of information available on social networks

Social Media – The Reality We know that social media is everywhere. Here are some statistics: There are 640 million people on Facebook. 50% of those use that platform each day to share a staggering 7 billion links. The average person spends 15 minutes on…. Read More

Published by : Collaboration, on June 21st, 2011.

Categories : Social Networks

Social Media: What if people say bad things?

As a marketing professional that specialises in social media marketing, I get that question all the time. And since I get it all the time, posting the answer on our blog makes a lot of sense. The scene: I’m sitting at a client’s office. The…. Read More

Published by : Collaboration, on February 7th, 2011.

Categories : Social Networks

Using Social Media for B2B Market Research

Social Media allows people to connect with various coveted targets with relative ease and low cost. Companies can share info directly with their prospects and clients in order to validate concepts, design new products, and analyse certain competitors. In order to monitor what is being…. Read More

Published by : Lynda St-Arneault, on February 2nd, 2011.

Categories : Market Research, Social Networks

Facebook: Giving Political Power Back to The People

Sometimes I come across the best articles. Last week it was ClickZ and a little piece about how politicians are complaining that their political advertising doesn’t work on Facebook. Heh, heh. This made my day. I’m a fan of Facebook for many reasons, but this…. Read More

Published by : Collaboration, on January 28th, 2011.

Categories : Social Networks

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Category: Social Networks

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication