Category: Storytelling

Your B2B prospects: a goldmine of loyalty!

Published by : , on October 7th, 2024.
Have you ever wondered why some companies seem to have a knack for turning their B2B prospects into long-term partners, while others struggle to maintain the dialogue? The answer is not magic, but a thoughtful, personalized approach to customer care. In a market where every interaction counts, let's explore strategies that don't just…. Read More...

B2B content marketing: how to become a story architect

Published by : , on September 2nd, 2024.
Today, let's embark on the second part of Marie-Ève's journey across Quebec. If you haven't read the first part, it's HERE. She discovers the last three archetypes and their transformative power in the world of B2B content marketing. In the same breath we'll get to know three other fictitious Quebec companies as short…. Read More...

Provocation in B2B marketing: would you dare to turn it into an asset?

Published by : , on August 19th, 2024.
In the world of B2B marketing, it's easy to be guided by tried and tested strategies that seem safe and risk-free. But sometimes, to really grab attention, you need to think outside the box. What if provocation, in the right dosage, was one of the keys to creating deeper, more authentic connections? So…. Read More...

Christmas at Monsieur Lenoir’s magic factory

Published by : , on December 13th, 2023.
Once upon a time, in a small industrial town, there was a factory like no other. At "Génial Industrie", machines were not just assemblies of metal and circuitry, but working partners in their own right, with little names and unique personalities. The manager, Monsieur Lenoir, was a serious man with a heart of…. Read More...