Storytelling Archives

Your B2B prospects: a goldmine of loyalty!

Have you ever wondered why some companies seem to have a knack for turning their B2B prospects into long-term partners, while others struggle to maintain the dialogue? The answer is not magic, but a thoughtful, personalized approach to customer care. In a market where every…. Read More

Published by : Claude Malaison, on October 7th, 2024.

Categories : B2B Marketing, Customer Experience (Cx), Personas, Storytelling

B2B content marketing: how to become a story architect

Today, let's embark on the second part of Marie-Ève's journey across Quebec. If you haven't read the first part, it's HERE. She discovers the last three archetypes and their transformative power in the world of B2B content marketing. In the same breath we'll get to…. Read More

Published by : Claude Malaison, on September 2nd, 2024.

Categories : B2B Marketing, Content Marketing, Humanisation marketing, Marketing B2B, Marketing de contenu, Storytelling, Storytelling

Provocation in B2B marketing: would you dare to turn it into an asset?

In the world of B2B marketing, it's easy to be guided by tried and tested strategies that seem safe and risk-free. But sometimes, to really grab attention, you need to think outside the box. What if provocation, in the right dosage, was one of the…. Read More

Published by : Claude Malaison, on August 19th, 2024.

Categories : B2B Marketing, Content Marketing, Storytelling, Thought Leadership

Christmas at Monsieur Lenoir’s magic factory

Once upon a time, in a small industrial town, there was a factory like no other. At "Génial Industrie", machines were not just assemblies of metal and circuitry, but working partners in their own right, with little names and unique personalities. The manager, Monsieur Lenoir,…. Read More

Published by : Alain Thériault, on December 13th, 2023.

Categories : Content Marketing, Humanisation marketing, Marketing de contenu, Storytelling

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

Category: Storytelling

Your B2B prospects: a goldmine of loyalty!

B2B content marketing: how to become a story architect

Christmas at Monsieur Lenoir’s magic factory

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

Your B2B prospects: a goldmine of loyalty!

B2B content marketing: how to become a story architect

Provocation in B2B marketing: would you dare to turn it into an asset?

Christmas at Monsieur Lenoir’s magic factory

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication