Claude Malaison
Content and SEO strategist

Because knowledge also means knowing that once you’ve arrived, you have to come back, and that only half the work is done!

Claude Malaison studied journalism and information at Université Laval. He started out his career as a journalist with Le Progrès-Dimanche and Le Quotidien de Chicoutimi. A position he held for seven years.

From 1999 to 2005, he founded and co-organized the Intracom international conference. The first international conference on intranets. Then, from 2006 to 2012, he was Programming Directror for the webcom-Montréal international conference. As well as for the webcom-Québec and Boule de Cristal conferences.

At the webcom-Montréal conference in November 2011, Claude Malaison was awarded the Prix Cartier.

This award recognizes his exceptional contribution to the advancement of new information and communications technologies (NICT), as well as his promotion of the cause of a strong digital Quebec. The award also recognizes the exceptional influence and leadership this individual has exercised within his community.

It was with this in mind that he joined the nascent Open Democracy collective and, in April 2012, took part in the first Gouvcamp-aris with a Quebec delegation. He is also one of the initiators of the 13 Étonnés group.

From 2006 to 2014, he was president of ÉmergenceWeb, advising a number of corporate clients in Quebec and France on the integration of internal communications technologies in companies, now known as digital transformation.

He has worked with many major companies and organizations such as SAQ, Groupe Canam, Bombardier, Videotron, Cascades, RRQ, SAAQ, CSST, ACQ, FCCQ, Groupe Maurice, etc.

Since 2015 he has collaborated regularly with ExoB2B on digital business strategies for companies. Since May 2016, he has officially joined the ExoB2B team as Web strategist in charge of Exo Propulsion.

He also does training, conferences and community management for several companies and organizations.

Note: For 13 years, he also taught interactive business communications to several cohorts of students at the Université de Montréal.

 

Claude Malaison's Blog Posts

B2B content marketing: how will it be used in 2025? Your B2B prospects: a goldmine of loyalty! Meet 3 key users of B2B content marketing B2B content marketing: how to become a story architect B2B content marketing: the 7 archetypes of storytelling Provocation in B2B marketing: would you dare to turn it into an asset? B2B branding: take a leading position in your markets! B2B content marketing: boost it with the power of technology! Digital marketing in B2B: an absolute must B2B content marketing: maximize your impact Effective B2B blog: who will be the most human? Captivate your B2B customers with compelling content! B2B content marketing: a look at usage and… AI! B2B content marketing: create at home, optimize and distribute elsewhere! Are social networks even worth it in B2B marketing? When B2B Barbie meets a virtual double and Lady Trifecta… At B2B Forum: the elephant in the room was AI Content marketing: what impact will AI have on its future? How to optimize your B2B content marketing? As a personal assistant, will AI be as discreet as our hairdresser? Are B2B marketing bloggers at risk? COVID-19: B2B marketing striking effects We must assert ourselves as Thought Leaders in B2B! The 3 growing tactics and challenges of B2B martech specialists Marketing Expertise: Our Top 20 of 2020 B2B Marketing: the end of traditional conferences and trade shows? What’s Digital Transformation? The Answer of 10 Experts Pandemic and B2B digital transformation: will you be able to take advantage of it? 5 profitable tricks to repurpose your content in B2B marketing The marketing transformation goes through AI and “Martech” consolidation. LinkedIn: the numbers that talk to companies in B2B New CMI study: too much TOFU in B2B? Content Marketing: Success rests above all on relevance Hype Cycle Marketing: Having the means for its own ambitions To finally get over with B2B influencers Promoting your B2B content on social networks: get your $$$ ready Social media in B2B: from platforms to content… Ten years later. Marketing Influencers: Our 2019 Top 30 2019 Trends: Content is King, Influencers are Adapting, and AI is Busy Analyzing… Studies show Content Marketing leads the trend in digital marketing strategies Social Networking in B2B: How to Separate Good Seeds from Empty Heads on Twitter? Exercising Thought Leadership in B2B Marketing Authentic B2B content marketing in an era of post-truths and false news Content Marketing Strategies: the Blog is More Relevant Than Ever Blockchain, chatbots & AI : we aren’t (quite) there yet Marketing influencers: our 2018 Top 30 B2B Marketing Conferences: what the schedules tell us about the trends Don’t count on “fake followers” Can you spend 4 minutes reading this post? Influence in Marketing: our top 30 Eighth top post in 2016 – 7 key elements of an Interactive B2B communications plan – part deux Top 10 most popular posts 2016 #9 – 7 key elements of an interactive B2B communication plan (part 1 of 2) Your favorites: our top 10 B2B blog posts of 2016 Does B2B marketing take itself too seriously folks? B2B Web communities: where does your business stand? Part 2 B2B Web Communities: where does your business stand? Part 1 Beneath such ugliness, a noble heart Inbound marketing: Who are the real influencers?