Let me go beyond the scope of our traditional blogs to show you the gap between what people around me think I do, what our clients believe that I do, what I think I do and what I actually do. What my entourage thinks When…. Read More
Month: April 2015
Their death was announced many times since the arrival of the web. Yet we see more and more industrial fairs, trade shows and events each year. In the digital age, why do we still need face to face contact when doing business? The long road…. Read More
A website is the cornerstone of a business web marketing strategy. It should therefore be seen as an investment and even, an asset for a company. Its design is a subject that causes ink to flow as it has a direct impact on its efficiency…. Read More
If you conduct email campaigns, you may have heard of the A / B tests. If you have not yet dared to try these, here are some suggestions to guide you through the steps of A / B testing. What is A/B testing? This is…. Read More
Everyone talks about inbound marketing and social networks. Do they work? What's the outcome? Even in B2B? How does it work? The list of questions could go on forever. The fact is that yes, inbound marketing is an interesting strategy, in B2B as well as…. Read More
"Hey Alain, ABC inc. made us an absolutely fantastic offer, really hard to turn down. Here are the details. We would love to keep working with you but is there something you can do to match their offer? » Is this the kind of reaction…. Read More
The practice of marketing for companies that sell to other businesses, B2B marketing, has seen more changes in the last 20 years than during the entire 150 years of industrial marketing. And it’s only accelerating! For a while now, the marketing and development of B2B…. Read More