Claude

Captivate your B2B customers with compelling content!

B2B content marketing has always been a powerful lever for captivating and retaining current or potential customers (prospects) by providing relevant, compelling content. That's why I've consistently specialized in this field for decades! Journalism (content) -> corporate communications (content) -> B2B content marketing. In the…. Read More

Published by : Claude Malaison, on February 20th, 2024.

Categories : Content Marketing, Marketing Strategy, Thought Leadership

B2B content marketing: a look at usage and… AI!

I recently published on LinkedIn, part of the results of CMI's annual content marketing study, "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024". This publication focused on LinkedIn's dominance as the social network of choice for the vast majority of those who publish…. Read More

Published by : Claude Malaison, on January 23rd, 2024.

Categories : Artificial Intelligence, B2B Marketing, Blogging, Content Marketing, Marketing Research, Social Networks

B2B content marketing: create at home, optimize and distribute elsewhere!

It was while reading a post on Mark Schaefer's blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further.…. Read More

Published by : Claude Malaison, on November 28th, 2023.

Categories : B2B Marketing, Blogging, Blogue, Content Marketing, Marketing de contenu, Référencement – SEO, SEO, Social Networks

Are social networks even worth it in B2B marketing?

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you'll see, it's all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? Part of…. Read More

Published by : Claude Malaison, on November 7th, 2023.

Categories : Content Marketing, Marketing de contenu, Réseaux sociaux -, Social Networks

When B2B Barbie meets a virtual double and Lady Trifecta…

When we signed up for the B2B Forum, held in Boston last week, we (and I in particular) had high expectations of this annual B2B marketing "great mass". Just imagine… Almost all the big names were announced, but not B2B Barbie! Among the big names…. Read More

Published by : Claude Malaison, on October 10th, 2023.

Categories : Artificial Intelligence, B2B Marketing, Content Marketing

At B2B Forum: the elephant in the room was AI

How can I put this… The past two weeks have seen the two most interesting B2B content marketing conferences of the year. I'm talking about CMI World, which took place last week in Washington, D.C.. And B2B Forum, which wraps up tomorrow in Boston. And…. Read More

Published by : Claude Malaison, on October 5th, 2023.

Categories : Artificial Intelligence, B2B Marketing, Content Marketing

Content marketing: what impact will AI have on its future?

The Content Marketing Institute, USA's content marketing bible, recently published a new study that looks at, among other things, the very future of content marketing in business and the future of those who practice it. I'll pass quickly over the salary aspect. Apart from the…. Read More

Published by : Claude Malaison, on September 13th, 2023.

Categories : Artificial Intelligence, Content Marketing

How to optimize your B2B content marketing?

You've probably heard a lot about B2B content marketing. You've also probably read that it needs to be strategically researched, developed, optimized, shared and promoted. In your small or medium-sized business, you're probably wondering how. According to the Content Marketing Institute's 13th annual study (2023),…. Read More

Published by : Claude Malaison, on June 26th, 2023.

Categories : Content Marketing, Marketing Strategy, Social Networks

As a personal assistant, will AI be as discreet as our hairdresser?

Let me tell you a story that blends technology, history and anthropology. Once upon a time, AI and personal assistants…. Not too fast. Back to the future: Alexa, Siri, Nest and Home are the names of what was THE new generation of intelligent personal assistants.…. Read More

Published by : Claude Malaison, on June 6th, 2023.

Categories : Artificial Intelligence, Intelligence artificielle

Are B2B marketing bloggers at risk?

That's the question many bloggers, influencers and companies in marketing and B2B in particular are asking themselves. In this case, we're talking about the impact of text-generating artificial intelligence, particularly for blogs. It's an increasingly sophisticated tool. In fact, the more you use it, the…. Read More

Published by : Claude Malaison, on May 16th, 2023.

Categories : Artificial Intelligence, Automation, Blogging, Content Marketing