Collaborator

Lead Nurturing et CRM : cueillez le fruit quand il est mûr!

Lead Nurturing and CRM: patience pays off!

In B2B sales, it is general knowledge that 80% [1] of leads and qualified prospects that are interested in your offer, are not ready to buy (from you or your competitors) for 24 months, and this after trying between 8 to 12 times to reach…. Read More

Published by : Collaboration, on February 4th, 2014.

Adaptive or Responsive… how to choose?

When we talk about website creation, we now must take into account smart phones, tablets and all nomadic ways to navigate on the web. We can then construct either "Responsive" or "Adaptive" websites. But the two terms are not synonymous, and are in fact, totally…. Read More

Published by : Collaboration, on January 30th, 2014.

Categories : Design et développement Web -, Web Design and Development

Beyond traditional B2B marketing, discover…the CUBE

As you may know, Exo B2B is a strategic and operational marketing agency specializing in integrated marketing for the B2B market. But what does B2B mean? Well actually, it’s taken from the English term 'Business-to-Business’. But behind the word, there are in fact very different…. Read More

Published by : Collaboration, on January 28th, 2014.

Categories : Sales, Marketing and B2B Business, Uncategorized

Big Data, a chance for micro-segmentation in B2B

The term ‘Big Data’ appeared in the early 2000s, as part of several major facts including automation and the expansion of data exchange, the evolution of their possibilities for storage and the evolution of advanced analytics. Big Data is therefore interfering with various sectors: life…. Read More

Published by : Collaboration, on January 16th, 2014.

Categories : Marketing Communication Strategies -, Stratégies-marketing

Les marchés de niche, pour mordre plus fort la concurrence en B2B

Niche markets, to better bite the B2B competition

Exo has been working a lot lately on strategic product our-work management mandates for our clients. It is often particularly complex mandates which require a good dose of marketing theory to better structure our thinking. There are several, including one in particular that made me…. Read More

Published by : Collaboration, on January 14th, 2014.

Categories : Marketing Communication Strategies -, Stratégies-marketing

How to optimize your B2B marketing strategy in 2014?

I don’t know if you had time to relax and make a retrospective of year 2013. But 2014 is already here, and it will be full of emerging trends and marketing, sales, communication, business development challenges, and much more. For the Exo B2B team, 2013…. Read More

Published by : Collaboration, on January 8th, 2014.

Categories : Marketing Communication Strategies -, Stratégies-marketing

The trend of “Smart” products

For several years now, the word Smart appeared here and there. This term is used as an adjective in a lot of cases: smartphones, smart TVs, smart watches or even for a car or clothes, with the manufacturer Smart and the clothes designer SmartSet. One…. Read More

Published by : Collaboration, on December 13th, 2013.

Categories : Design et développement Web -, Web Design and Development

2014 Planning: face your challenges!

Did you know that 17% of medium-sized[1] Canadian companies have shut their doors between 2007 and 2010? That’s one out of six[2]! Apart from macro-economic and cyclical factors that have contributed to this sad statistic, several of them had failed to properly plan strategically. This…. Read More

Published by : Collaboration, on December 10th, 2013.

Categories : Business Development, Développement stratégique -, Sales, Marketing and B2B Business, Strategic Development

“Customer capital” in B2B is still underexploited in Quebec

In a study done by Exo in 2012, we discovered with amazement that only 34% of B2B companies in Quebec used a CRM. Stupor! Behind this 3 letter acronym that represents much more than a type of software, we understand that the clients’ place in…. Read More

Published by : Collaboration, on December 3rd, 2013.

Categories : Technology Sales and Marketing