Last week, I watched a Webinar given by Stéphane Hamel, instructor at Cardinal Path. Webinars are offered to people who have undergone training at home. There is one offered per month, and this month, his topic was Universal Analytics. Mr. Hamel explained in detail what exactly…. Read More
Author: Collaboration
November 15th is a special day for gamers in North America. After seven years of waiting, the PlayStation 4 arrives at Best Buy and Target stores to replace the PlayStation 3. Marketing efforts are colossal for selling this Sony marvel, and according to rumors, there…. Read More
In my personal life, I currently live with the joys and sorrows of a renovation project that is close to my heart, my home kitchen. I changed the color of the walls, the layout of appliances, I made additions, I incorporated new trends, etc. And…. Read More
The concept of virtual community appeared around 1985. This phenomenon became bigger when internet appeared, and even more with “web 2.0”. Nowadays, there are numerous virtual communities in B2B. Let’s take a look at internal virtual communities. The time when companies tried to set up…. Read More
It's Halloween today! The perfect day for telling a few frightful tales. Our team tells you some of their worst nightmares, personal and professional Lynda Personal phobia: Bears! Lynda sings when she goes jogging in the forest for fear of meeting a bear... Lynda, singing? What…. Read More
Many manufactures rely on agents to represent them in niche markets or remote geographical territories. Countless complain about the results, but in return, award them with blind trust. You begin to wonder if these agents are actually “secret” agents. The agents Here, B2B manufacturers export…. Read More
Following up from a training I attended last September by Cardinal Path, I got the idea to speak to you about 5 great reasons to use Google Analytics. This week, I’ll be talking about other Google (Adword being one of them) campaigns. As many of you probably…. Read More
Choosing the best platform for your website is an important step in the decision process of building a new website. The vast array of available solutions can be confusing for the everyday person. It can take a lot of resources from a company, so being…. Read More
A few days ago, while in a meeting with a client, we were interviewed: "Is it easy for you to sell the concept of B2B marketing and services to companies that often have no idea of this concept? You know, after 10 years, people still…. Read More
Google turned 15 two weeks ago. Fifteen years spent making internet users’ lives easier, inventing services no one can live without (Google Maps and Gmail, for instance) and other services no one really cares about (Google+ is a good example). We could tell the beautiful…. Read More
