Author: Jean Gougeon

Après plus de 25 ans d’expérience en design graphique imprimé et plus de 15 années en design et développement web, Jean a rejoint l’équipe d’Exo B2B. C’est son envie de faire les choses autrement, avec créativité, qui font sa force en idéation et conception dans des mandats variés. Que ce soit en print ou en web, son but est de cerner les besoins des clients pour livrer un concept à la fois créatif et efficace, et de s’assurer de leur satisfaction. Il est aujourd’hui en charge des créations visuelles et graphiques pour Exo et ses clients.

Direct mail is not dead, it simply evolved!

Published by : , on November 11th, 2014.
Snail mail or traditional direct mail is still a viable solution in a sound marketing strategy. Even though the digital era has decimated the industry with relatively low cost email campaign solutions and the omnipresent social media sites, there are statistics that show that receiving a piece of mail in your mailbox is…. Read More...

Rebuilding a manufacturer’s website from scratch : a creative challenge!

Published by : , on October 7th, 2014.
This is the type of project every art director, web designer and developper dreams of working on! Research and evaluation first Before deciding on the creative direction and graphical approach, there was an intensive amount of ground work performed, to evaluate the existing content architecture, then by means of wire framing, present a…. Read More...

The creative process in graphic design

Published by : , on September 9th, 2014.
Sketches and scribbles Designing a logo or a flyer is more than just sketching a few ideas on a paper napkin in a restaurant during a business lunch. Granted, we all get that spontaneous "eureka moment", those few seconds of creative genius, then frantically try to jot those ideas down somewhere before the…. Read More...

What, Who, Why – The 3 Ws to ask before starting any graphic design or web design project

Published by : , on June 10th, 2014.
First let's define design. Well in this case, graphic design. Even though design principles cross many disciplines, design is essentially art with a specific purpose that has many parameters and constraints to consider. Graphic design is the organization of a message or sometimes several messages in a way that will be clearly understood…. Read More...

Web design directly in the browser

Published by : , on April 24th, 2014.
This is a trend that is definitely gaining traction for smaller and less complicated web assignments that have budget and time constraints to consider. For specific projects, it is faster to design your web layout directly in the browser, bypassing the Photoshop layer steps all together. By using this method, you can leverage…. Read More...