Define your target audience This is the first step before any planning, writing, design takes place. Who are you talking to? What service or product are you selling? Once you’ve determined this, then you must meticulously chose the best possible magazine in which to advertise,…. Read More
Author: Jean Gougeon
Après plus de 25 ans d’expérience en design graphique imprimé et plus de 15 années en design et développement web, Jean a rejoint l’équipe d’Exo B2B.
C’est son envie de faire les choses autrement, avec créativité, qui font sa force en idéation et conception dans des mandats variés.
Que ce soit en print ou en web, son but est de cerner les besoins des clients pour livrer un concept à la fois créatif et efficace, et de s’assurer de leur satisfaction.
Il est aujourd’hui en charge des créations visuelles et graphiques pour Exo et ses clients.
Snail mail or traditional direct mail is still a viable solution in a sound marketing strategy. Even though the digital era has decimated the industry with relatively low cost email campaign solutions and the omnipresent social media sites, there are statistics that show that receiving…. Read More
This is the type of project every art director, web designer and developper dreams of working on! Research and evaluation first Before deciding on the creative direction and graphical approach, there was an intensive amount of ground work performed, to evaluate the existing content architecture,…. Read More
Sketches and scribbles Designing a logo or a flyer is more than just sketching a few ideas on a paper napkin in a restaurant during a business lunch. Granted, we all get that spontaneous "eureka moment", those few seconds of creative genius, then frantically try…. Read More
First let's define design. Well in this case, graphic design. Even though design principles cross many disciplines, design is essentially art with a specific purpose that has many parameters and constraints to consider. Graphic design is the organization of a message or sometimes several messages…. Read More
This is a trend that is definitely gaining traction for smaller and less complicated web assignments that have budget and time constraints to consider. For specific projects, it is faster to design your web layout directly in the browser, bypassing the Photoshop layer steps all…. Read More
