Content Marketing Archives

B2B content marketing: the 7 archetypes of storytelling

In the world of B2B marketing, creating compelling content is essential to stand out from the crowd. However, you may have noticed that your content is starting to sound the same. Don't worry, this is a common phenomenon that can be explained by the use…. Read More

Published by : Claude Malaison, on August 22nd, 2024.

Categories : B2B Marketing, Content Marketing, Storytelling

Provocation in B2B marketing: would you dare to turn it into an asset?

In the world of B2B marketing, it's easy to be guided by tried and tested strategies that seem safe and risk-free. But sometimes, to really grab attention, you need to think outside the box. What if provocation, in the right dosage, was one of the…. Read More

Published by : Claude Malaison, on August 19th, 2024.

Categories : B2B Marketing, Content Marketing, Storytelling, Thought Leadership

B2B content marketing: boost it with the power of technology!

In today's digital age, content marketing has become an essential strategy for companies seeking to attract, engage and retain their audience. But with digital channels saturated and customer expectations constantly evolving, it's essential to constantly innovate in order to stand out from the crowd. This…. Read More

Published by : Claude Malaison, on June 26th, 2024.

Categories : B2B Marketing, Content Marketing, Martech, Martech

Digital marketing in B2B: an absolute must

B2B marketing is undergoing a major transformation in an increasingly digital world. Companies are no longer content to follow traditional methods to reach their business customers. They are now adopting sophisticated B2B digital marketing strategies. And they're doing so to stay competitive and meet the…. Read More

Published by : Claude Malaison, on May 23rd, 2024.

Categories : Artificial Intelligence, B2B Marketing, Content Marketing, Marketing automation, Martech, Martech, SEO, Social Networks

B2B content marketing: maximize your impact

By combining quality content creation and strategic distribution, you can harness the full potential of B2B content marketing to propel your business to new heights. That's how I concluded my first post analyzing the Content Marketing Institute's annual study (the 2024 study). I was talking…. Read More

Published by : Claude Malaison, on April 30th, 2024.

Categories : Content Marketing, Social Networks

4 LinkedIn pillars essential to your growth

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. Or to promote their brand, or generate sales opportunities. Accustomed to treating LinkedIn as an online CV, many people…. Read More

Published by : Alain Thériault, on April 10th, 2024.

Categories : Content Marketing, Marketing numérique et stratégique, Marketing Strategy, Sales, Marketing and B2B Business, Social Networks

A rude awakening for your B2B marketing content strategy

The time for creating content for the sake of creating content is more than dead. You can still do it if you don't take the time to read this post. I'm going to show you how your content strategy needs to be reviewed and supported…. Read More

Published by : Lynda St-Arneault, on March 27th, 2024.

Categories : Artificial Intelligence, B2B Marketing, Content Marketing, Intelligence artificielle, Marketing Communication Strategies, Marketing Strategy, Stratégies-marketing

Effective B2B blog: who will be the most human?

This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? And are we increasingly turning to artificial…. Read More

Published by : Claude Malaison, on March 6th, 2024.

Categories : Blogging, Blogue, Content Marketing, Marketing de contenu

Captivate your B2B customers with compelling content!

B2B content marketing has always been a powerful lever for captivating and retaining current or potential customers (prospects) by providing relevant, compelling content. That's why I've consistently specialized in this field for decades! Journalism (content) -> corporate communications (content) -> B2B content marketing. In the…. Read More

Published by : Claude Malaison, on February 20th, 2024.

Categories : Content Marketing, Marketing Strategy, Thought Leadership

B2B personas: understanding them and mastering the buyer’s journey

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. In this world where every purchasing decision can involve multiple stakeholders and…. Read More

Published by : Alain Thériault, on February 7th, 2024.

Categories : B2B Marketing, Content Marketing, Personas, Sales, Marketing and B2B Business