Customer Experience (Cx)

Agentic AI and B2B search behavior: are you ready for the shock?

You've probably already asked a generative AI to write an email, summarize an article, or generate a B2B marketing idea. But now imagine an AI that does more than just respond. An AI that acts on your behalf. That's agentic AI. And it's about to…. Read More

Published by : Claude Malaison, on June 25th, 2025.

Categories : Artificial Intelligence, B2B Marketing, Customer Experience (Cx), Intelligence artificielle, Marketing B2B, Marketing Research, Martech

Your B2B prospects: a goldmine of loyalty!

Have you ever wondered why some companies seem to have a knack for turning their B2B prospects into long-term partners, while others struggle to maintain the dialogue? The answer is not magic, but a thoughtful, personalized approach to customer care. In a market where every…. Read More

Published by : Claude Malaison, on October 7th, 2024.

Categories : B2B Marketing, Customer Experience (Cx), Personas, Storytelling

Google SGE and B2B marketing: how to be the “Lisan Al-Gaib”

Yes, I know, the "meme" below will go out of fashion in no time. But we can't pass up the opportunity to use it for educational purposes! So, have you heard of Google SGE (Search Generative Experience)? At the time I write these lines, maybe…. Read More

Published by : Vincent Cloutier-Naud, on March 19th, 2024.

Categories : Customer Experience (Cx), Marketing Research, SEO

Measuring the customer experience: a pillar of business success

In today's competitive business world, customer experience (Cx) can no longer be just a floating idea. It's become a prerequisite for business success. But what's all the fuss about measuring customer experience? Well, the figures don't lie: one study shows that 75% of customers are…. Read More

Published by : Alain Thériault, on February 28th, 2024.

Categories : B2B Marketing, Customer Experience (Cx), Marketing Strategy