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B2B Marketing
Strategy

  • Analysis and Validation
  • Strategic Positioning
  • Brand Strategy

Customer-Focused
Marketing

  • Product Launch
  • Persona
  • Custom Web Creation
  • Marketing Automation
  • Digital Campaigns

Content
marketing

  • Content Strategy
  • Blog
  • Social Media
  • Rich Content
  • SEO

Corporate
communication

  • Strategic Consulting
  • Public Relations
  • LinkedIn for business
  • Employer branding

Achievements

Our project showcase
created for various clients

Publications

Case studies, presentations and other B2B related marketing resources

Training

As B2B marketing evolves, it is influenced by new technologies

Webinars & Videos

Experts give their opinion on the
latest B2B marketing trends

Category: Customer Experience (Cx)

B2B prospects

Your B2B prospects: a goldmine of loyalty!

Have you ever wondered why some companies seem to have a knack for turning their B2B prospects into long-term partners, while others struggle to maintain the dialogue? The answer is not magic, but a thoughtful, personalized approach to customer care. In a market where every…. Read More
Published by : Claude Malaison, on October 7th, 2024.
Categories : B2B Marketing, Customer Experience (Cx), Personas, Storytelling

Google SGE and B2B marketing: how to be the “Lisan Al-Gaib”

Yes, I know, the "meme" below will go out of fashion in no time. But we can't pass up the opportunity to use it for educational purposes! So, have you heard of Google SGE (Search Generative Experience)? At the time I write these lines, maybe…. Read More
Published by : Vincent Cloutier-Naud, on March 19th, 2024.
Categories : Customer Experience (Cx), Marketing Research, SEO
customer experience

Measuring the customer experience: a pillar of business success

In today's competitive business world, customer experience (Cx) can no longer be just a floating idea. It's become a prerequisite for business success. But what's all the fuss about measuring customer experience? Well, the figures don't lie: one study shows that 75% of customers are…. Read More
Published by : Alain Thériault, on February 28th, 2024.
Categories : B2B Marketing, Customer Experience (Cx), Marketing Strategy
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