Category: Humanisation marketing

We’re no longer interested in your “ super ” B2B product!

Published by : , on May 14th, 2024.
There was a time when selling was as simple as highlighting the features and benefits of a product to close the sale. Today, B2B marketing and sales strategies go far beyond this basic concept. The verdict: we're no longer just buying a B2B product. We're buying and, above all, investing in values, concepts…. Read More...

Christmas at Monsieur Lenoir’s magic factory

Published by : , on December 13th, 2023.
Once upon a time, in a small industrial town, there was a factory like no other. At "Génial Industrie", machines were not just assemblies of metal and circuitry, but working partners in their own right, with little names and unique personalities. The manager, Monsieur Lenoir, was a serious man with a heart of…. Read More...