Today, let's embark on the second part of Marie-Ève's journey across Quebec. If you haven't read the first part, it's HERE. She discovers the last three archetypes and their transformative power in the world of B2B content marketing. In the same breath we'll get to…. Read More
Category: Humanisation marketing
There was a time when selling was as simple as highlighting the features and benefits of a product to close the sale. Today, B2B marketing and sales strategies go far beyond this basic concept. The verdict: we're no longer just buying a B2B product. We're…. Read More
Once upon a time, in a small industrial town, there was a factory like no other. At "Génial Industrie", machines were not just assemblies of metal and circuitry, but working partners in their own right, with little names and unique personalities. The manager, Monsieur Lenoir,…. Read More