Market Research Archives

ExoLab lance sa 3e recherche marketing : l’herbe plus verte chez le voisin TIC?

ExoLab launches its third marketing research: is the grass really greener for ITC companies?

ExoLab, the research laboratory created by Exo B2B, announces the beginning of its third marketing research. It will explore dynamic information in technology and in the communications (ITC) sector. Why a survey in this sector of activity? In ITC, as in other sectors of activity,…. Read More

Published by : Lynda St-Arneault, on March 4th, 2014.

Categories : Market Research, Marketing Research

NPS to evaluate client satisfaction in B2B

The Net Promoter Score (NPS) is a scale widely used in the evaluation of client satisfaction in B2B. It is of remarkable simplicity, which allows us to measure the satisfaction of clients over time. Any company that has the satisfaction of its clients at heart…. Read More

Published by : Collaboration, on February 18th, 2014.

Categories : Market Research, Marketing Research

Le flux RSS comme arme d’information massive en B2B

RSS feeds as a weapon of mass information in B2B

You probably see them often but have rarely wondered about RSS feeds (“Really Simple Syndication”). Yet another social network, perhaps? Nope! It could simply be a powerful weapon of mass information in B2B. First of all, what are RSS feeds? RSS feeds aren’t really new,…. Read More

Published by : Collaboration, on August 7th, 2013.

Categories : Market Research, Marketing Research

Commercial research: unique vs. number One

Developing a new product or service responds to unfulfilled needs. It innovates, suggests something new, adapts and optimizes procedures so as to offer solutions that answer needs that you’ve identified. Product and service development also signifies showing audacity and taking risks. But it’s possible to…. Read More

Published by : Collaboration, on July 12th, 2013.

Categories : Lancement de produit, Market Research, Marketing Research, Product Launch

An analysis of the distribution of small and medium-sized entreprises by industry

In this blog post, I’ll discuss the results of a study conducted by the Industrial Organization and Finance Division of Statistics Canada, entitled, “Small and Medium-Sized Entreprises Growth Study: Actual vs. Sustainable Growth” and conducted by Daniel L. Seens, CFA, in March 2013. This report collected…. Read More

Published by : Collaboration, on July 10th, 2013.

Categories : Market Research, Marketing Research

A toolkit to understanding statistics in B2B

You created a research firm to conduct studies and the word statistics makes you sick? This short guide might help clarify the jargon of statistical research. “We conducted a study by interviewing 1000 respondents from Quebec who work in the XYZ industry. The study was…. Read More

Published by : Collaboration, on June 18th, 2013.

Categories : Market Research, Marketing Research

Creating a survey for market research in B2B: an art

You’re looking to design a survey for a market study but you’re not an expert on the subject? Let me strongly suggest going through an expert or a firm specialized in market research. Ok, too expensive? Well here are a few tools to guide you…. Read More

Published by : Collaboration, on April 24th, 2013.

Categories : Market Research, Marketing Research

B2B sales analysis of an SMB: is it complicated?

Sales analysis gives us a good idea of a company’s situation. This is an exercise that goes beyond an accountant’s analysis. Progression, regression, stagnation of sales, the 80/20 rule, markets and geographic zones served are some examples of analyses that you can realize with an…. Read More

Published by : Collaboration, on March 25th, 2013.

Categories : Market Research, Marketing Research

B2B Market Research: more than meets the eye!

Market research allows you to base your decisions on scientific facts. This is certainly more persuasive than if you had to convince a management or financial committee that keeps track of every cent (or should I say every 5 cents!) spent by your company. Marketing…. Read More

Published by : Collaboration, on February 15th, 2013.

Categories : Market Research

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Category: Market Research

ExoLab launches its third marketing research: is the grass really greener for ITC companies?

NPS to evaluate client satisfaction in B2B

RSS feeds as a weapon of mass information in B2B

Commercial research: unique vs. number One

An analysis of the distribution of small and medium-sized entreprises by industry

A toolkit to understanding statistics in B2B

Creating a survey for market research in B2B: an art

B2B sales analysis of an SMB: is it complicated?

B2B Market Research: more than meets the eye!

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication