Category: Market Research

ExoLab launches its third marketing research: is the grass really greener for ITC companies?

Published by : , on March 4th, 2014.
ExoLab, the research laboratory created by Exo B2B, announces the beginning of its third marketing research. It will explore dynamic information in technology and in the communications (ITC) sector.  Why a survey in this sector of activity? In ITC, as in other sectors of activity, the comparative data available in the field of…. Read More...

RSS feeds as a weapon of mass information in B2B

Published by : , on August 7th, 2013.
You probably see them often but have rarely wondered about RSS feeds (“Really Simple Syndication”). Yet another social network, perhaps? Nope! It could simply be a powerful weapon of mass information in B2B. First of all, what are RSS feeds? RSS feeds aren’t really new, but they’re nevertheless misunderstood and underused. I’ve already…. Read More...

Commercial research: unique vs. number One

Published by : , on July 12th, 2013.
Developing a new product or service responds to unfulfilled needs. It innovates, suggests something new, adapts and optimizes procedures so as to offer solutions that answer needs that you’ve identified. Product and service development also signifies showing audacity and taking risks. But it’s possible to limit the risks, or at the very least,…. Read More...

An analysis of the distribution of small and medium-sized entreprises by industry

Published by : , on July 10th, 2013.
In this blog post, I’ll discuss the results of a study conducted by the Industrial Organization and Finance Division of Statistics Canada, entitled, “Small and Medium-Sized Entreprises Growth Study: Actual vs. Sustainable Growth” and conducted by Daniel L. Seens, CFA, in March 2013. This report collected information about the distribution of SMEs per industry…. Read More...

B2B Market Research: more than meets the eye!

Published by : , on February 15th, 2013.
Market research allows you to base your decisions on scientific facts. This is certainly more persuasive than if you had to convince a management or financial committee that keeps track of every cent (or should I say every 5 cents!) spent by your company. Marketing as a science? I’d say that it’s an…. Read More...