Category: Marketing inbound

We must assert ourselves as Thought Leaders in B2B!

Published by : , on March 17th, 2021.
Today, the companies that adopt B2B marketing and are trusted leaders in their fields of expertise must assert this to their target audiences. The companies of the 21st century must assert their position of dominance on several main axes. In particular, as leaders of trusted products or services and as leaders in expertise…. Read More...

What to do with inbound marketing leads in B2B?

Published by : , on March 31st, 2015.
You will surely agree that all sales leads from inbound marketing do not have the same priority. Then, how can you differentiate and treat them appropriately, within a sales cycle? A reminder about Inbound Marketing Inbound marketing is a set of tactics, tools and technologies dedicated to the generation and broadcast of authentic…. Read More...

Inbound marketing in B2B, a complement to traditional marketing

Published by : , on March 24th, 2015.
Originated from Web 2.0, inbound marketing has been, for 10 years now, on all marketing shareholders lips. It concerns both the marketing process and sales process. Indeed, it allows us to generate leads or qualified sales leads, but it also involves converting them into customers or even, gaining their loyalty. Inbound marketing consists…. Read More...

How to measure the performance of an inbound marketing strategy

Published by : , on March 19th, 2015.
Measuring the performance of an inbound marketing strategy goes beyond measuring the number of visits, bounce rate, the number of pages viewed, etc. You’ll find in this article a few ways to adequately measure the success (or failure) of your inbound marketing strategy. As seen in a previous article, the importance of content…. Read More...