Category: Marketing Research

Capitalize on your strengths to find your strategic positioning

Published by : , on April 23rd, 2014.
Recently, we completed marketing research for a client who wanted to determine sustainable strategic positioning. To do this, the work began with the identification of viable positioning axes in the long term for this company. This can become a particularly difficult exercise, where lengthy reflections can come to precious little.... You need to…. Read More...

ExoLab launches its third marketing research: is the grass really greener for ITC companies?

Published by : , on March 4th, 2014.
ExoLab, the research laboratory created by Exo B2B, announces the beginning of its third marketing research. It will explore dynamic information in technology and in the communications (ITC) sector.  Why a survey in this sector of activity? In ITC, as in other sectors of activity, the comparative data available in the field of…. Read More...

RSS feeds as a weapon of mass information in B2B

Published by : , on August 7th, 2013.
You probably see them often but have rarely wondered about RSS feeds (“Really Simple Syndication”). Yet another social network, perhaps? Nope! It could simply be a powerful weapon of mass information in B2B. First of all, what are RSS feeds? RSS feeds aren’t really new, but they’re nevertheless misunderstood and underused. I’ve already…. Read More...

Commercial research: unique vs. number One

Published by : , on July 12th, 2013.
Developing a new product or service responds to unfulfilled needs. It innovates, suggests something new, adapts and optimizes procedures so as to offer solutions that answer needs that you’ve identified. Product and service development also signifies showing audacity and taking risks. But it’s possible to limit the risks, or at the very least,…. Read More...

An analysis of the distribution of small and medium-sized entreprises by industry

Published by : , on July 10th, 2013.
In this blog post, I’ll discuss the results of a study conducted by the Industrial Organization and Finance Division of Statistics Canada, entitled, “Small and Medium-Sized Entreprises Growth Study: Actual vs. Sustainable Growth” and conducted by Daniel L. Seens, CFA, in March 2013. This report collected information about the distribution of SMEs per industry…. Read More...

Facebook more popular with SMB manufacturers in Quebec

Published by : , on November 20th, 2012.
Last October, Exo interviewed SMB manufacturers in Quebec. The study demonstrated that the use of social media in Quebec is always bringing up the rear and that Facebook was the favorite network used by the sample population. First of all, the figures are impressive: 55% of companies from the study affirm that they…. Read More...