Recently, we completed marketing research for a client who wanted to determine sustainable strategic positioning. To do this, the work began with the identification of viable positioning axes in the long term for this company. This can become a particularly difficult exercise, where lengthy reflections…. Read More
Category: Marketing Research
ExoLab, the research laboratory created by Exo B2B, announces the beginning of its third marketing research. It will explore dynamic information in technology and in the communications (ITC) sector. Why a survey in this sector of activity? In ITC, as in other sectors of activity,…. Read More
The Net Promoter Score (NPS) is a scale widely used in the evaluation of client satisfaction in B2B. It is of remarkable simplicity, which allows us to measure the satisfaction of clients over time. Any company that has the satisfaction of its clients at heart…. Read More
You probably see them often but have rarely wondered about RSS feeds (“Really Simple Syndication”). Yet another social network, perhaps? Nope! It could simply be a powerful weapon of mass information in B2B. First of all, what are RSS feeds? RSS feeds aren’t really new,…. Read More
Developing a new product or service responds to unfulfilled needs. It innovates, suggests something new, adapts and optimizes procedures so as to offer solutions that answer needs that you’ve identified. Product and service development also signifies showing audacity and taking risks. But it’s possible to…. Read More
In this blog post, I’ll discuss the results of a study conducted by the Industrial Organization and Finance Division of Statistics Canada, entitled, “Small and Medium-Sized Entreprises Growth Study: Actual vs. Sustainable Growth” and conducted by Daniel L. Seens, CFA, in March 2013. This report collected…. Read More
You created a research firm to conduct studies and the word statistics makes you sick? This short guide might help clarify the jargon of statistical research. “We conducted a study by interviewing 1000 respondents from Quebec who work in the XYZ industry. The study was…. Read More
You’re looking to design a survey for a market study but you’re not an expert on the subject? Let me strongly suggest going through an expert or a firm specialized in market research. Ok, too expensive? Well here are a few tools to guide you…. Read More
Sales analysis gives us a good idea of a company’s situation. This is an exercise that goes beyond an accountant’s analysis. Progression, regression, stagnation of sales, the 80/20 rule, markets and geographic zones served are some examples of analyses that you can realize with an…. Read More
Last October, Exo interviewed SMB manufacturers in Quebec. The study demonstrated that the use of social media in Quebec is always bringing up the rear and that Facebook was the favorite network used by the sample population. First of all, the figures are impressive: 55%…. Read More
