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Category: Marketing Research

Tactics

The 3 growing tactics and challenges of B2B martech specialists

According to a recent study conducted by the agency 93x  with the FINITE community, techno marketers (martech) believe that the channels that have grown in importance during COVID-19 are webinars, SEO and emails. Not surprising, you might say? Indeed, at least with regards to webinars and…. Read More
Published by : , on February 18th, 2021.
Categories : Études -, Marketing de contenu, Marketing Research, Martech

How to easily make a database analysis with Excel

In database analysis, quite powerful tools (SPSS, Tableau, Zoho Analytics for example) are available. However, these tools may require a certain number of hours of training and even specific knowledge, especially in statistics... what I call ‘mastering force’. Source : https://absurdlynerdly.wordpress.com/2011/10/19/use-the-force-harry/ You may not know it…. Read More
Published by : , on December 7th, 2020.
Categories : Database Analysis, Marketing Research

The future of marketing? Artificial intelligence

The future of marketing will no doubt be incredibly interesting as it is trending towards the dematerialized (cloud) with an approach centred on the human experience. All this is possible thanks to a crucial element: data. It plays a major role as we first need to collect gargantuan…. Read More
Published by : , on April 26th, 2016.
Categories : Market Research, Marketing Research, Sales, Marketing and B2B Business, Technology Sales and Marketing

Head south young man!

Did you know: Over 70% of Quebec's exports go to the United States and the majority, to NY State? 4500 Quebec companies do business in the US? New York is only a 1 hour flight from Montreal? This is exactly what Jean-Claude Lauzon, the Delegate General of…. Read More
Published by : , on March 10th, 2016.
Categories : Business Development, Market Research, Marketing Communication Strategies -, Marketing communications campaigns, Marketing Research, Product Launch -, Sales, Marketing and B2B Business, Strategic Development

Love/Hate B2B communication

I’ve had a love/ hate relationship with communication for almost 30 years now. Why? The story is actually quite simple... follow me. I started my career by co-founding Egzakt, an advertising and communication agency that was established in Trois-Rivières, Québec in 1987. So, my preoccupation…. Read More
Published by : , on February 12th, 2016.
Categories : Content Marketing, Market Research, Marketing Communication Strategies -, Marketing communications campaigns, Marketing Research, Product Launch -, Strategic Development, Web Design and Development

Top 4 B2B marketing painpoints -according to Grumpy Cat

With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a…. Read More
Published by : , on February 4th, 2016.
Categories : Business Development, Content Marketing, Design et développement Web -, Market Research, Marketing Communication Strategies -, Marketing communications campaigns, Marketing de contenu, Marketing Research, Réseaux sociaux -, Social Networks, Stratégies-marketing, Web Design and Development
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