Category: Réseaux sociaux

Facebook: dare to use paid reach!

Published by : , on March 11th, 2014.
Facebook is a great pool for “potential”. Customers, prospects and ambassadors of your product or your mark; they are numerous and they are not only theoretical. We know that to put any content on Facebook and to wait until it is read, shared and appreciated, can be long. Worse still, there are chances…. Read More...

Web Gurus and Twitter Ninjas; really?

Published by : , on December 5th, 2013.
In our professional lives, we all have a job title. Some are Project Managers, Strategists, Analysts or Sales people. Those titles define a function within the company, a role in the team. It’s nothing but utilitarian and it does not define the person, but their function. A knife cuts, a salesman sells. It’s…. Read More...

A structured approach take advantage of social media in B2B

Published by : , on November 27th, 2013.
In recent years, social networks are the place to be for companies. They talk about the community, influencers, sharing etc. But many companies use these channels for business communication. On the contrary, social networks should be in an inbound marketing strategy. In other words, companies should use social networks as a way to…. Read More...

Instagram and B2B marketing

Published by : , on September 6th, 2013.
Everyday, more than 90 million Instagram users share over 40 million pictures (Source: Weidert Group).  I’m quite a new user of this upcoming social network designed to be used by smart phones users and in my recent experience here at Exo, I discover hands on that Instagram is being now of importance even in…. Read More...

Social media or social networks?

Published by : , on January 16th, 2013.
If most people seem to confuse “social media” and “social networks,” it’s mainly because the difference is less and less perceptible. Social media offers more networking features, which makes us forget that social networks are in fact one of the subcategories of social media. SOCIAL MEDIA. Media are social when content (written, visual,…. Read More...

Generating prospects in B2B through social media

Published by : , on November 22nd, 2012.
It’s making headlines: how to use social media in a B2B context? Can I apply it to my company? Is it profitable? Where do I start? All of these questions are relevant and we need to ask them before getting started. First of all, because sectoral markets don’t all have the same social…. Read More...