How many times a week are you asked if your business is active on social media? And are you personally on it? If so, why? Why not? It's similar to the early 2000’s, when it was imperative to have a website, without really having thought…. Read More
Category: Réseaux sociaux
Social networks have changed the internet. Everyone knows what it is and everyone says you must be present and active, and also to share good content. This is rule number one. Rule number two is, "create a buzz" and "be viral." So what exactly is…. Read More
Facebook is a great pool for “potential”. Customers, prospects and ambassadors of your product or your mark; they are numerous and they are not only theoretical. We know that to put any content on Facebook and to wait until it is read, shared and appreciated,…. Read More
In our professional lives, we all have a job title. Some are Project Managers, Strategists, Analysts or Sales people. Those titles define a function within the company, a role in the team. It’s nothing but utilitarian and it does not define the person, but their…. Read More
In recent years, social networks are the place to be for companies. They talk about the community, influencers, sharing etc. But many companies use these channels for business communication. On the contrary, social networks should be in an inbound marketing strategy. In other words, companies…. Read More
When you are a company selling products or services to other companies, integrating social media in your marketing strategies can be pretty complex. For instance, let’s look at the buying process in B2B (business to business) and compare it to the process in B2C (business…. Read More
Everyday, more than 90 million Instagram users share over 40 million pictures (Source: Weidert Group). I’m quite a new user of this upcoming social network designed to be used by smart phones users and in my recent experience here at Exo, I discover hands on that…. Read More
Pinterest has been attracting the attention of companies for a while now, and even more so since the possibility of creating a company page is now part of the ever-growing social media options. This is all well and good, but is Pinterest really adapted to…. Read More
If most people seem to confuse “social media” and “social networks,” it’s mainly because the difference is less and less perceptible. Social media offers more networking features, which makes us forget that social networks are in fact one of the subcategories of social media. SOCIAL…. Read More
It’s making headlines: how to use social media in a B2B context? Can I apply it to my company? Is it profitable? Where do I start? All of these questions are relevant and we need to ask them before getting started. First of all, because…. Read More
