Creating content is a crucial aspect of any digital marketing strategy. A blog is one of the tools that is generally favored and is used by a large proportion of B2B companies. However, it is not enough to write just for the sake of writing.…. Read More
Category: Référencement – SEO
Editor's Note: Since this is the last post before leaving for vacation (ExoB2B will be closed from July 22 to August 8), we asked Vincent Cloutier-Naud to analyze the worst website he has ever seen. His methodical analysis of this disturbing site did not go…. Read More
Search engine marketing (or SEO marketing), helps you optimize your web site so it ends up in as many pertinent web searches as possible. This helps you increase your sales by getting more qualified visitors and thus more conversions. To that end, we all have…. Read More
Earlier this week, the Exo B2B coffee machine officially died. It’s with great sadness and an alarming lack of caffeine in my veins that I'd like to share 3 often-encountered frustrations with my clients and their Web Analytics stats: Filter internal visits and ‘ghost’ visits…. Read More
While almost 90% of companies practice content marketing and only 28% of them believe that what they do is effective, it is legitimate to ask the following questions: "Why continue?" or, "What can I do to improve my results?" The answer to the first…. Read More
‘’Digital business forges a closer coupling between business model, customer experience, and technology design than ever before. Traditional collaboration models — you do your thing, I’ll do mine, and we’ll check in weekly — don’t cut it anymore. Instead, truly innovative organizations are moving from…. Read More
How can you tell if you’ve been "Googled"? How can you validate that you are using the right vocabulary to be found? You should ask yourself these questions because it’s proven that prospects will have completed 80% of their purchasing process by the time they…. Read More
We establish a monthly report of performance for the websites of many of our clients. Several performance indicators are taken into account, such as the number of visits and unique visitors (it's not the most important), the bounce rate, page views, average duration of visits, geographical origin, the…. Read More
Keyword research is a critical step in the reinforcement of a web site. Without them and without content strategy, a web site is less likely to be seen and found in search engines by different target audiences. There are several free tools to use to…. Read More
Did you ever wonder whether or not there were tools available to test the diffusion of Adwords ads in other countries, or those of your competitors? In order to know more, I did some research and found some tools, free or not, to do so.…. Read More




