Category: Social Networks

A structured approach take advantage of social media in B2B

Published by : , on November 27th, 2013.
In recent years, social networks are the place to be for companies. They talk about the community, influencers, sharing etc. But many companies use these channels for business communication. On the contrary, social networks should be in an inbound marketing strategy. In other words, companies should use social networks as a way to…. Read More...

Instagram and B2B marketing

Published by : , on September 6th, 2013.
Everyday, more than 90 million Instagram users share over 40 million pictures (Source: Weidert Group).  I’m quite a new user of this upcoming social network designed to be used by smart phones users and in my recent experience here at Exo, I discover hands on that Instagram is being now of importance even in…. Read More...

Social media: a structured perspective for B2B

Published by : , on April 2nd, 2013.
I’m delighted to contribute to our strategic alliance with DragonSearch during the next breakfast conference held by Horizon B2B of APCM. For the occasion, the “dragon” Josepf Haslam, North American expert in social media and Vice President and Director of Digital Marketing of the company JCPR Inc., will present the conference entitled, “Social…. Read More...

Are you good at social media in B2B? Why?

Published by : , on March 19th, 2013.
If I asked you what it means “to be good at social media in a B2B environment,” what does that mean to you? I was recently speaking about this topic with a consultant specialized in B2C social media, and our conversation was very interesting.  But it was sometimes difficult not to fall into…. Read More...

Social media or social networks?

Published by : , on January 16th, 2013.
If most people seem to confuse “social media” and “social networks,” it’s mainly because the difference is less and less perceptible. Social media offers more networking features, which makes us forget that social networks are in fact one of the subcategories of social media. SOCIAL MEDIA. Media are social when content (written, visual,…. Read More...

“Media” and “social”: two scary words in B2B

Published by : , on December 10th, 2012.
The study conducted by Exo earlier this year demonstrated that the adoption of various social media by B2B companies in Quebec is only partial to say the least. Personally, I’ve noticed that during the last few years these companies have been reticent when it comes to “social media.” This is not because of…. Read More...