In recent years, social networks are the place to be for companies. They talk about the community, influencers, sharing etc. But many companies use these channels for business communication. On the contrary, social networks should be in an inbound marketing strategy. In other words, companies…. Read More
Category: Social Networks
When you are a company selling products or services to other companies, integrating social media in your marketing strategies can be pretty complex. For instance, let’s look at the buying process in B2B (business to business) and compare it to the process in B2C (business…. Read More
Everyday, more than 90 million Instagram users share over 40 million pictures (Source: Weidert Group). I’m quite a new user of this upcoming social network designed to be used by smart phones users and in my recent experience here at Exo, I discover hands on that…. Read More
As a Twitter user, I use setup lists. These lists are made up of Twitter users that I select from different categories, interests and needs. Besides creating lists, I also subscribe to lists created by other Twitter users. Twitter lists allow me to focus my…. Read More
Pinterest has been attracting the attention of companies for a while now, and even more so since the possibility of creating a company page is now part of the ever-growing social media options. This is all well and good, but is Pinterest really adapted to…. Read More
I’m delighted to contribute to our strategic alliance with DragonSearch during the next breakfast conference held by Horizon B2B of APCM. For the occasion, the “dragon” Josepf Haslam, North American expert in social media and Vice President and Director of Digital Marketing of the company…. Read More
If I asked you what it means “to be good at social media in a B2B environment,” what does that mean to you? I was recently speaking about this topic with a consultant specialized in B2C social media, and our conversation was very interesting. But…. Read More
A study entitled “Twitter Best Practices for Journalists and Newsrooms” released late 2012 provides useful and actionable information on how journalists grew their followers by more than 50% in a short time span. Business people and journalists have a lot in common. They stick to…. Read More
If most people seem to confuse “social media” and “social networks,” it’s mainly because the difference is less and less perceptible. Social media offers more networking features, which makes us forget that social networks are in fact one of the subcategories of social media. SOCIAL…. Read More
The study conducted by Exo earlier this year demonstrated that the adoption of various social media by B2B companies in Quebec is only partial to say the least. Personally, I’ve noticed that during the last few years these companies have been reticent when it comes…. Read More
