Category: Social Networks

B2B positioning, branding and social media

Published by : , on December 5th, 2012.
In Lynda St-Arneault’s latest blog post entitled, “Generating prospects in B2B through social media,” the topic of brand management on social media was addressed. While a slim 35% of B2B companies in Quebec are active on social networks, the following question has yet to be answered: How can one maximise his/her strategic positioning…. Read More...

Feedback from “Facebook more popular with SMB manufacturers in Quebec”

Published by : , on November 28th, 2012.
Following the publication of my previous blog post entitled “Facebook more popular with SMB manufacturers in Quebec,” I received a comment from a reader concerning performance and ROI indicators of social media. Mr. Turcotte, whom I would like to thank for commenting, raised a few points that in my opinion are worth sharing.…. Read More...

Generating prospects in B2B through social media

Published by : , on November 22nd, 2012.
It’s making headlines: how to use social media in a B2B context? Can I apply it to my company? Is it profitable? Where do I start? All of these questions are relevant and we need to ask them before getting started. First of all, because sectoral markets don’t all have the same social…. Read More...

Facebook more popular with SMB manufacturers in Quebec

Published by : , on November 20th, 2012.
Last October, Exo interviewed SMB manufacturers in Quebec. The study demonstrated that the use of social media in Quebec is always bringing up the rear and that Facebook was the favorite network used by the sample population. First of all, the figures are impressive: 55% of companies from the study affirm that they…. Read More...

From “like” to “want” – a Facebook sales cycle trigger for B2C and B2B

Published by : , on October 11th, 2012.
In love just as in business, interest is great, but desire is even better! Liking something on Facebook is manifesting interest, period. In the buying process, “wanting” means the start of a more formal commitment in the sales cycle. And according to recent industry rumors, Facebook will test the “Want” button, which is…. Read More...

B2B companies in Quebec far behind their American rivals when it comes to social media integration

Published by : , on June 19th, 2012.
In our line of work, we perform strategic planning for our clients: market research and strategic development for B2B companies in Quebec. Exo, specialized in the business-to-business sector since its creation in January 2002, has taken on the challenge of working with specific secondary and primary data to respond to sales and marketing…. Read More...

The ethics of social media in B2B market research

Published by : , on March 9th, 2012.
Analysing social media content for market research purposes poses ethical questions for some B2C experts. It can be delicate to collect information without the consent of the people involved. However, I feel that people who give their opinion via Twitter or LinkedIn do so knowing that their comments could potentially be read by…. Read More...