In Lynda St-Arneault’s latest blog post entitled, “Generating prospects in B2B through social media,” the topic of brand management on social media was addressed. While a slim 35% of B2B companies in Quebec are active on social networks, the following question has yet to be…. Read More
Category: Social Networks
Following the publication of my previous blog post entitled “Facebook more popular with SMB manufacturers in Quebec,” I received a comment from a reader concerning performance and ROI indicators of social media. Mr. Turcotte, whom I would like to thank for commenting, raised a few…. Read More
It’s making headlines: how to use social media in a B2B context? Can I apply it to my company? Is it profitable? Where do I start? All of these questions are relevant and we need to ask them before getting started. First of all, because…. Read More
Last October, Exo interviewed SMB manufacturers in Quebec. The study demonstrated that the use of social media in Quebec is always bringing up the rear and that Facebook was the favorite network used by the sample population. First of all, the figures are impressive: 55%…. Read More
In love just as in business, interest is great, but desire is even better! Liking something on Facebook is manifesting interest, period. In the buying process, “wanting” means the start of a more formal commitment in the sales cycle. And according to recent industry rumors,…. Read More
We saw in my previous blog post that social networks are a source of education and information in the B2B industry. They can be qualified as marketing techniques that may, with more conventional techniques, become part of a marketing strategy. Below are the main steps…. Read More
In my last blog post on writing a B2B blog, I mentioned that it was important, even essential, to define your goals and strategies right from the start and before doing any writing. In fact, this step is applies to any company project, just as…. Read More
When I read an article from La Presse by Alain McKenna (in French only) a few weeks ago, I realized that social networks still have a ways to go to when it comes to popularity among companies. In the article, the names mentioned (General Motors (GM),…. Read More
In our line of work, we perform strategic planning for our clients: market research and strategic development for B2B companies in Quebec. Exo, specialized in the business-to-business sector since its creation in January 2002, has taken on the challenge of working with specific secondary and…. Read More
Analysing social media content for market research purposes poses ethical questions for some B2C experts. It can be delicate to collect information without the consent of the people involved. However, I feel that people who give their opinion via Twitter or LinkedIn do so knowing…. Read More
