From strategic positioning to B2B brand signature

In a highly competitive market, differentiation is essential. The strategic positioning of a B2B brand can no longer be approximate or generic. It must be based on rigorous analysis and result in a compelling brand signature that captures the essence of the company and, above all, appeals to its target audience. This process,…. Read More...

Market analysis: the key to a successful B2B product launch abroad

Market analysis is a crucial lever for B2B marketing, especially when launching a product internationally. It enables marketing teams to draw on solid data to make strategic decisions. Whether it's targeting the right market segments, adapting messages or defining a positioning strategy. However, once a market analysis has been completed, its potential is…. Read More...

How do you strategically position yourself in a market already occupied by “Goliaths”?

We are currently working with a client on a strategic position and branding mandate. This is the launch of a new technology platform. It combines artificial intelligence and the expertise of specialists in a market that already has its leaders and challengers. They are mostly well-established multinationals (Goliaths), with a roadmap that ensures…. Read More...