Category: Thought Leadership

What is the real value of podcasts in B2B marketing strategy?

Published by : , on December 2nd, 2024.
Podcasts in B2B marketing are an innovative tactical tool. I find it particularly interesting for building trusting relationships. But also to establish your company's authority and engage a professional audience in an authentic and lasting way. According to a 2023 study, 26% of podcast listeners discover new content via social media and networks,…. Read More...

Provocation in B2B marketing: would you dare to turn it into an asset?

Published by : , on August 19th, 2024.
In the world of B2B marketing, it's easy to be guided by tried and tested strategies that seem safe and risk-free. But sometimes, to really grab attention, you need to think outside the box. What if provocation, in the right dosage, was one of the keys to creating deeper, more authentic connections? So…. Read More...

Captivate your B2B customers with compelling content!

Published by : , on February 20th, 2024.
B2B content marketing has always been a powerful lever for captivating and retaining current or potential customers (prospects) by providing relevant, compelling content. That's why I've consistently specialized in this field for decades! Journalism (content) -> corporate communications (content) -> B2B content marketing. In the B2B world, the buying process is often long…. Read More...

We must assert ourselves as Thought Leaders in B2B!

Published by : , on March 17th, 2021.
Today, the companies that adopt B2B marketing and are trusted leaders in their fields of expertise must assert this to their target audiences. The companies of the 21st century must assert their position of dominance on several main axes. In particular, as leaders of trusted products or services and as leaders in expertise…. Read More...