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B2B Marketing
Strategy

  • Analysis and Validation
  • Strategic Positioning
  • Brand Strategy

Customer-Focused
Marketing

  • Product Launch
  • Persona
  • Custom Web Creation
  • Marketing Automation
  • Digital Campaigns

Content
marketing

  • Content Strategy
  • Blog
  • Social Media
  • Rich Content
  • SEO

Corporate
communication

  • Strategic Consulting
  • Public Relations
  • LinkedIn for business
  • Employer branding

Achievements

Our project showcase
created for various clients

Publications

Case studies, presentations and other B2B related marketing resources

Training

As B2B marketing evolves, it is influenced by new technologies

Webinars & Videos

Experts give their opinion on the
latest B2B marketing trends

Category: Web Design and Development

Quelles plateformes de développement web choisir?

Web development: which platform should you use?

There are many ways to develop a website. But it is always about generating a HTML page linked to CSS style sheet and a Javascript file. All the different methods have their pros and cons, and each developer will find a solution that suits him…. Read More
Published by : Collaboration, on May 23rd, 2014.
Categories : Design et développement Web, Web Design and Development
Le design d’un site web directement dans le navigateur

Web design directly in the browser

This is a trend that is definitely gaining traction for smaller and less complicated web assignments that have budget and time constraints to consider. For specific projects, it is faster to design your web layout directly in the browser, bypassing the Photoshop layer steps all…. Read More
Published by : Jean Gougeon, on April 24th, 2014.
Categories : Design et développement Web, Web Design and Development

Heartbleed, the biggest loophole experienced by the internet

Imaged by a red heart, this is what we have nicknamed the ‘Heartbleed’ bug. The web community is facing a virtual, but very real, threat. Is your confidential information compromised? What is this threat? Have I been affected or defrauded? Should I take action to…. Read More
Published by : Collaboration, on April 15th, 2014.
Categories : Web Design and Development
Effet parallax : pour ou contre pour votre site internet?

The Parallax effect: are you for or against it for your website?

Many of you will have difficulty defining what a parallax effect is in the context of design and web development. Summing it up, it is to add a depth effect to a website by animating various objects at different speeds. At first glance, the result…. Read More
Published by : Collaboration, on February 20th, 2014.
Categories : Design et développement Web, Web Design and Development

Adaptive or Responsive… how to choose?

When we talk about website creation, we now must take into account smart phones, tablets and all nomadic ways to navigate on the web. We can then construct either "Responsive" or "Adaptive" websites. But the two terms are not synonymous, and are in fact, totally…. Read More
Published by : Collaboration, on January 30th, 2014.
Categories : Design et développement Web, Web Design and Development
La tendance du SMART

The trend of “Smart” products

For several years now, the word Smart appeared here and there. This term is used as an adjective in a lot of cases: smartphones, smart TVs, smart watches or even for a car or clothes, with the manufacturer Smart and the  clothes designer SmartSet. One…. Read More
Published by : Collaboration, on December 13th, 2013.
Categories : Design et développement Web, Web Design and Development

Exo B2B, an evolving marketing agency…

Exo has existed for 12 years now, and begins its next growth spurt. Although it will always remain specialized in marketing for the B2B industry, it has recently seen major transformations. We announced yesterday in a press release, the name change of the company to…. Read More
Published by : Lynda St-Arneault, on November 19th, 2013.
Categories : Web Design and Development

WordPress, the ideal platform for your website

Choosing the best platform for your website is an important step in the decision process of building a new website. The vast array of available solutions can be confusing for the everyday person. It can take a lot of resources from a company, so being…. Read More
Published by : Collaboration, on October 17th, 2013.
Categories : Web Design and Development

Development of digital tablets: the impact on B2B marketing

On July 3, 2012, the results of a study (published in an article on the website of La Presse) demonstrated that tablets will become more popular than laptops in the next four years (available in French only). Though this may not come as a surprise…. Read More
Published by : Lynda St-Arneault, on July 6th, 2012.
Categories : Design et développement Web, Web Design and Development

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