Author: Collaboration

facebook-pixel-logo

Everything you need to know about Facebook Pixel

Do you have a website and want to advertise via Facebook?  Besides grooming the content of your ad beforehand, is also essential is to get complete statistics on how visitors interact on your website through your advertising. In this article, we’ll detail how Pixel, developed…. Read More
Published by : , on May 29th, 2017.
Categories : Marketing Communication Strategies, Marketing communications campaigns, Réseaux sociaux, Stratégies-marketing
social network tools

Monitoring, automating, analyzing: Top tools for social networks!

Digital marketing is constantly evolving and social networks and digital levers are multiplying, so it’s more important than ever to consolidate your strategy and equip yourself with the marketing tools that will best suit your needs. Whether it’s for monitoring your social networks, curating content,…. Read More
Published by : , on May 25th, 2017.
Categories : Content Marketing, Marketing Communication Strategies, Réseaux sociaux, Social Networks, Stratégies-marketing
annonce-facebook-reussie-successful-facebook-ad

6 tips for a successful Facebook ad

Facebook has become an indispensable platform for generating traffic, leads, and sales through paid advertising, just like the very famous, Google Adwords. In addition to the great configuration of your campaign, it’s the content of your Facebook ad that will make all the difference in…. Read More
Published by : , on May 16th, 2017.
Categories : Marketing Communication Strategies, Marketing communications campaigns, Réseaux sociaux, Social Networks, Stratégies-marketing
snapchat-logo-exob2b

Snapchat in B2B marketing: is it possible?

Snapchat was born in September 2011, in California. It was started by two Stanford University students. This free app, available for IOS and Android, is a sharing and ephemeral photos and videos platform. The company is currently valuated at $24 billion. As B2B marketing professionals…. Read More
Published by : , on May 9th, 2017.
Categories : Marketing Communication Strategies, Marketing communications campaigns, Réseaux sociaux, Social Networks, Stratégies-marketing
emails-marketing-strategy

Emails: still vital for your marketing strategy!

In recent years, the surge of interest in social media has overshadowed e-mail campaigns. But the latter are becoming more important, especially with the growing use of complementary solutions such as marketing automation or predictive data analysis. You have to remember that emailing is still…. Read More
Published by : , on May 2nd, 2017.
Categories : Uncategorized
landing-page-lead-generation-icon

What type of landing page should be used to generate leads?

In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a three-part series, you’ll learn about several types of landing pages. You'll also learn how to…. Read More
Published by : , on April 11th, 2017.
Categories : Content Marketing, Marketing Communication Strategies, Sales, Marketing and B2B Business, Technology Sales and Marketing
landing-page-lead-generation

Landing page and lead generation in B2B marketing: best practices

Do you remember the first landing page you ever created? Do you remember mulling endlessly over the form and substance, the function and the objectives? A lot of us have been in that boat. That’s why over the next few weeks we’ll provide you with a…. Read More
Published by : , on April 4th, 2017.
Categories : Content Marketing, Marketing Communication Strategies, Sales, Marketing and B2B Business, Technology Sales and Marketing
online-offline-communication-channel-b2b

Online or offline communication channels in b2B – which do I choose?

In this reprise of the third most popular Exo B2B blog post of 2016, we talk about choosing communication channels. This is best done by first going back to the essentials of your strategic planning and past experiences. Carefully reviewing these will generate specific ideas…. Read More
Published by : , on February 9th, 2017.
Categories : Business Development, Marketing Communication Strategies, Marketing communications campaigns