Author: Collaboration

Everything you need to know about Facebook Pixel

Published by : , on May 29th, 2017.
Do you have a website and want to advertise via Facebook?  Besides grooming the content of your ad beforehand, is also essential is to get complete statistics on how visitors interact on your website through your advertising. In this article, we’ll detail how Pixel, developed by Facebook, will serve as both a conversion…. Read More...

Monitoring, automating, analyzing: Top tools for social networks!

Published by : , on May 25th, 2017.
Digital marketing is constantly evolving and social networks and digital levers are multiplying, so it’s more important than ever to consolidate your strategy and equip yourself with the marketing tools that will best suit your needs. Whether it’s for monitoring your social networks, curating content, or analyzing, there are a multitude of tools…. Read More...

6 tips for a successful Facebook ad

Published by : , on May 16th, 2017.
Facebook has become an indispensable platform for generating traffic, leads, and sales through paid advertising, just like the very famous, Google Adwords. In addition to the great configuration of your campaign, it’s the content of your Facebook ad that will make all the difference in the eyes of the web surfer and, that…. Read More...

Snapchat in B2B marketing: is it possible?

Published by : , on May 9th, 2017.
Snapchat was born in September 2011, in California. It was started by two Stanford University students. This free app, available for IOS and Android, is a sharing and ephemeral photos and videos platform. The company is currently valuated at $24 billion. As B2B marketing professionals and social media specialists, we obviously had to…. Read More...

Emails: still vital for your marketing strategy!

Published by : , on May 2nd, 2017.
In recent years, the surge of interest in social media has overshadowed e-mail campaigns. But the latter are becoming more important, especially with the growing use of complementary solutions such as marketing automation or predictive data analysis. You have to remember that emailing is still among the fundamental tactics for the implementation of…. Read More...

What type of landing page should be used to generate leads?

Published by : , on April 11th, 2017.
In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a three-part series, you’ll learn about several types of landing pages. You'll also learn how to choose the one that will correspond to your…. Read More...

Landing page and lead generation in B2B marketing: best practices

Published by : , on April 4th, 2017.
Do you remember the first landing page you ever created? Do you remember mulling endlessly over the form and substance, the function and the objectives? A lot of us have been in that boat. That’s why over the next few weeks we’ll provide you with a series of posts on landing pages: First part:…. Read More...

Online or offline communication channels in b2B – which do I choose?

Published by : , on February 9th, 2017.
In this reprise of the third most popular Exo B2B blog post of 2016, we talk about choosing communication channels. This is best done by first going back to the essentials of your strategic planning and past experiences. Carefully reviewing these will generate specific ideas about what media to use for your marketing,…. Read More...