Lynda

Successful digital marketing transformation! What do we start with?

Marketing is not just digital and is not made to live in a silo if we want it to perform. Marketing is integrated,which means it combines with other disciplines and functions. We need to understand these links, their interactions and synergy. Learn to see. Realize…. Read More

Published by : Lynda St-Arneault, on November 3rd, 2020.

Categories : Marketing intégré -, Martech, Transformation marketing -, Transformation numérique -

Don’t forget the importance of B2B brand strategy

During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. Many industries have been experiencing content saturation for several years. The current crisis is pushing us…. Read More

Published by : Lynda St-Arneault, on September 9th, 2020.

Categories : Content Marketing, Marketing Strategy, Strategic Development

Don’t Kill your B2B Marketing

Today we’re facing a lot of uncertainty and this inevitably affects the companies and B2B marketing decisions we make. Let's try to find, in all this chaos, a time for opportunity. Let's stay active! Our decisions will have an impact on our entire ecosystem, starting…. Read More

Published by : Lynda St-Arneault, on May 1st, 2020.

Categories : Business Development, Marketing Communication Strategies -

B2B Marketing in 2020: Here are 9 predictions from our specialists

Can you believe that 2019 is already over? I love this time of year, when we are in a rush to leave it and begin a new one. To end this decade, we gave ourselves a small office challenge in order to begin 2020 on…. Read More

Published by : Lynda St-Arneault, on December 19th, 2019.

Categories : Automation, Content Marketing, Influenceurs, Martech, Technology Sales and Marketing, Web Design and Development

How do you increase B2B brand awareness so it pays off?

If you show your brand in a specialized trade show in your industry, will you get the reaction you want from the person you're trading with? If a client is looking for a solution to an important problem that he regularly experiences in the course…. Read More

Published by : Lynda St-Arneault, on June 28th, 2019.

Categories : Blogging, Sales, Marketing and B2B Business, Technology Sales and Marketing

New technology, new products. Which marketing strategy to adopt?

Today we are launching new products in environments that change at full speed. Whether it’s new technology, competition, ecology or legal, everything is moving, and our companies are witnessing it and have to adapt and, adapt their marketing strategy to survive. The launch of new…. Read More

Published by : Lynda St-Arneault, on October 30th, 2018.

Categories : Marketing Strategy, Technology Sales and Marketing

Strategic Positioning in the Era of Digital Transformation

Strategic positioning is the DNA of a brand. To get to know it, it’s necessary to study it so that it does not become the only result of a communication exercise. Strategic positioning is the foundation for the success of brands (companies and products) and, should…. Read More

Published by : Lynda St-Arneault, on June 14th, 2018.

Categories : Marketing Strategy, Strategic Development

Elka Suspension completes a successful digital transformation with Exo B2B

To adapt to a changing industry, Elka Suspension, a manufacturing company in Boucherville, collaborated with Exo B2B to transform its business model and embrace the digital age. The results went beyond Elka's expectations and the numbers speak for themselves. In less than four months after the…. Read More

Published by : Lynda St-Arneault, on March 20th, 2018.

Categories : Uncategorized

EXO B2B L’IMPORTANCE DES PERSONAS EN B2B Importance of Personas in B2B

THE IMPORTANCE OF PERSONAS IN B2B

According to a survey conducted by ITSMA, currently 44% of marketers are using personas in B2B. We believe that in the next 12 months this number will climb to 73%. This trend is quite logical and profitable when personas are developed with method and rigor.…. Read More

Published by : Lynda St-Arneault, on September 27th, 2017.

Categories : Content Marketing, Marketing Communication Strategies -

When in the face of change – grow or decay

Change is a permanent state; an uninterrupted succession of events that occur and are linked together, stimulated by the internal and external environments of organizations. Change is inherent to the growth and survival of organizations. It also stimulates innovation at various levels and within the…. Read More

Published by : Lynda St-Arneault, on September 26th, 2017.

Categories : Business Development, Uncategorized