Raise the power of your brand

Author: Lynda St-Arneault

Lynda St-Arneault est présidente fondatrice d’ExoB2B et spécialiste du marketing B2B depuis 2002. Elle écrit sur la stratégie, le positionnement, le contenu et l’intégration de l’IA en marketing.

Marketing and sales alignment : see how AI can strengthen it to optimise your customer journey

Digital transformation has been shaking up traditional B2B marketing methods for several years now. But with the arrival of AI and language models such as ChatGPT, we're seeing these changes accelerate. But also the possibility of better alignment between marketing and sales. One of the…. Read More
Published by : , on October 17th, 2023.
Categories : Alignement ventes marketing, Artificial Intelligence, Digital marketing, Marketing Research, Marketing Strategy, Sales-Marketing Alignment, Stratégies-marketing, Transformation marketing -

Multi-channel strategies: why diversification is essential?

In today's marketing world, there are many strategies, both traditional and digital, available to you as a company. They're all aimed at raising your profile in the marketplace and communicating with your customers. We're talking about social networks, newsletters, blogs, podcasts, webinars, websites, events and…. Read More
Published by : , on August 14th, 2023.
Categories : Marketing Communication Strategies -, Marketing communications campaigns, Marketing Strategy
B2B vs B2C marketing

12 differences between B2B vs B2C marketing

We are not the only one to ask : B2B vs B2C marketing: is it really the same thing? If that were true, buying a molten metal skimmer would be just as simple as buying a bottle of shampoo. So why is B2B marketing so…. Read More
Published by : , on June 13th, 2022.
Categories : Développement stratégique -, Expérience client -, Lancement de produit -, Marketing Strategy, Sales, Marketing and B2B Business, Stratégies-marketing, Technology Sales and Marketing

B2B digital and strategic marketing audit is essential!

The B2B digital and strategic marketing audit[1] can be a "turn off" for some customers, who see it as nothing more than a trivial knowledge transfer stage. Some may even conclude that "if you're good at what you do, you don't need to go through…. Read More
Published by : , on April 26th, 2022.
Categories : Marketing Communication Strategies -, Marketing numérique et stratégique -, Positionnement stratégique -, Stratégies-marketing
Goliaths

How do you strategically position yourself in a market already occupied by “Goliaths”?

We are currently working with a client on a strategic position and branding mandate. This is the launch of a new technology platform. It combines artificial intelligence and the expertise of specialists in a market that already has its leaders and challengers. They are mostly…. Read More
Published by : , on July 7th, 2021.
Categories : Artificial Intelligence, Digital marketing, Intelligence artificielle, Marketing Strategy, Product Launch -, Strategic Development, Strategic Positioning, Transformation marketing -
Email Marketing

8 Practical Tips for Successful B2B Email Marketing

Many companies have invested in content marketing and automation tools to respond to the urgency of moving to digital. This put some pressure on their marketing by asking them to deliver results that are measured and, by linking these results to the company's revenues. According…. Read More
Published by : , on April 29th, 2021.
Categories : Automation, Automatisation -, Content Marketing, Email marketing, Marketing de contenu
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