B2B Marketing Archives

Provocation in B2B marketing: would you dare to turn it into an asset?

In the world of B2B marketing, it's easy to be guided by tried and tested strategies that seem safe and risk-free. But sometimes, to really grab attention, you need to think outside the box. What if provocation, in the right dosage, was one of the…. Read More

Published by : Claude Malaison, on August 19th, 2024.

Categories : B2B Marketing, Content Marketing, Storytelling, Thought Leadership

B2B branding: take a leading position in your markets!

In the complex world of B2B business, the power of a strong brand is often underestimated. Yet B2B branding plays a crucial role in companies' long-term success. This post explores the importance of branding in the B2B sector. But also its essential components and strategies…. Read More

Published by : Claude Malaison, on July 3rd, 2024.

Categories : Artificial Intelligence, B2B Marketing, Branding B2B, Marketing automation, Marketing B2B, Marque en B2B, Marque et image

B2B content marketing: boost it with the power of technology!

In today's digital age, content marketing has become an essential strategy for companies seeking to attract, engage and retain their audience. But with digital channels saturated and customer expectations constantly evolving, it's essential to constantly innovate in order to stand out from the crowd. This…. Read More

Published by : Claude Malaison, on June 26th, 2024.

Categories : B2B Marketing, Content Marketing, Martech, Martech

Online advertising: five statements that make me roll my eyes!

These are all legitimate claims; for us, it's our bread and butter. But for some custo mers, online advertising is more abstract. Nevertheless, some of the questions about online advertising make me roll my eyes (sorry, I'm not judging you!). Read on, you might find…. Read More

Published by : Vincent Cloutier-Naud, on June 11th, 2024.

Categories : B2B Marketing, Digital marketing, Marketing numérique et stratégique, Référencement – SEO, Uncategorized

B2B digital marketing: AI and the decline in quality of Google services

These are the two topics I'm going to cover in this post on B2B digital marketing. Have you noticed? Is the quality of services offered by Google and many other GAFAMs increasingly declining? On the digital marketing planet, we talk about "enshittification". It's a term…. Read More

Published by : Vincent Cloutier-Naud, on June 4th, 2024.

Categories : Artificial Intelligence, B2B Marketing, Digital marketing, SEO

Digital marketing in B2B: an absolute must

B2B marketing is undergoing a major transformation in an increasingly digital world. Companies are no longer content to follow traditional methods to reach their business customers. They are now adopting sophisticated B2B digital marketing strategies. And they're doing so to stay competitive and meet the…. Read More

Published by : Claude Malaison, on May 23rd, 2024.

Categories : Artificial Intelligence, B2B Marketing, Content Marketing, Marketing automation, Martech, Martech, SEO, Social Networks

A rude awakening for your B2B marketing content strategy

The time for creating content for the sake of creating content is more than dead. You can still do it if you don't take the time to read this post. I'm going to show you how your content strategy needs to be reviewed and supported…. Read More

Published by : Lynda St-Arneault, on March 27th, 2024.

Categories : Artificial Intelligence, B2B Marketing, Content Marketing, Intelligence artificielle, Marketing Communication Strategies, Marketing Strategy, Stratégies-marketing

Measuring the customer experience: a pillar of business success

In today's competitive business world, customer experience (Cx) can no longer be just a floating idea. It's become a prerequisite for business success. But what's all the fuss about measuring customer experience? Well, the figures don't lie: one study shows that 75% of customers are…. Read More

Published by : Alain Thériault, on February 28th, 2024.

Categories : B2B Marketing, Customer Experience (Cx), Marketing Strategy

B2B personas: understanding them and mastering the buyer’s journey

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. In this world where every purchasing decision can involve multiple stakeholders and…. Read More

Published by : Alain Thériault, on February 7th, 2024.

Categories : B2B Marketing, Content Marketing, Personas, Sales, Marketing and B2B Business

B2B content marketing: a look at usage and… AI!

I recently published on LinkedIn, part of the results of CMI's annual content marketing study, "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024". This publication focused on LinkedIn's dominance as the social network of choice for the vast majority of those who publish…. Read More

Published by : Claude Malaison, on January 23rd, 2024.

Categories : Artificial Intelligence, B2B Marketing, Blogging, Content Marketing, Marketing Research, Social Networks