Content Marketing Archives

Exo B2B’s blog recognized in the United States

Imagine our surprise and delight this past weekend when we learned on Twitter that B2B Marketing Academy, has recognized Exo B2B (that’s us) for the quality and relevance of its blog! Here’s the article : "5 Brainy Blogs for the Curious B2B Marketer”. The two…. Read More

Published by : Lynda St-Arneault, on February 28th, 2017.

Categories : Business Development, Content Marketing, Uncategorized

B2B Content2Conversion conference 2017 – how to sharpen your engagement tools

Editor's Note-This week, Alain Thériault, writes to us from the B2B Content2Conversion conference in Scottsdale, Arizona. Enjoy the sunshine, Alain! B2B Marketing Exchange's 6th annual "B2B Content2Conversion" conference is in full swing! This is a flagship event in B2B: 1000 participants, 40 sponsors with technological solutions specifically…. Read More

Published by : Alain Thériault, on February 22nd, 2017.

Categories : Content Marketing, Sales, Marketing and B2B Business, Uncategorized

5 things you absolutely need in order to write blogs in B2B

Blogs are of course a great way to attract traffic to your website. Imagine: fresh and interesting content on your site every week. People finding you when they google a product or service. People crawling all over your site. Engagement. Then there’s the business of…. Read More

Published by : Collaboration, on September 27th, 2016.

Categories : Content Marketing

Using WordPress? Don’t forget to update and backup

A broken website is a useless website You spent months and invested thousands of dollars to have your new website available for the entire world to view, generate visits, leads and hopefully sales of a service or product. Once online however the work does not…. Read More

Published by : Jean Gougeon, on June 9th, 2016.

Categories : Content Marketing, Web Design and Development

Inbound marketing: Who are the real influencers?

Today we are publishing a post from our guest blogger Claude Malaison, a Québec commentator on all things digital and communications. See his blog, emergeance web A lot has been said about influencers recently, particularly in marketing, whether B2B or B2C. There is no getting…. Read More

Published by : Claude Malaison, on June 7th, 2016.

Categories : Content Marketing, Sales, Marketing and B2B Business

Blistering, blundering brand of birdbrains! (Apologies to Captain Haddock)

Have you ever run into a high-technology company with a dated image? Does it affect your perception of the value of the innovation behind the technology? It certainly can. Take ABC company for example: It has been around for 35 years, has never done marketing,…. Read More

Published by : Alain Thériault, on June 2nd, 2016.

Categories : Content Marketing, Marketing Communication Strategies -, Marketing communications campaigns, Product Launch -, Strategic Development

Marketing to millennials: Ok, but no hype please

Millennials have been described as digital natives who are collaborative, open-minded and consensus gathering. They are also portrayed as liberal and overtly passionate about equality. If you were you born between 1980 and 2000, would you say this is an accurate description of your personality?…. Read More

Published by : Collaboration, on May 31st, 2016.

Categories : Content Marketing, Marketing Communication Strategies -

The keys to succeeding marketing automation

Marketing automation is on the rise. Often installed as the extension of a CRM project, it is perceived by many to be synonymous with automated income. Yet the implementation of a marketing automation process is not an easy task. There are sensational success stories, but…. Read More

Published by : Collaboration, on May 26th, 2016.

Categories : Content Marketing, Technology Sales and Marketing

How to create effective content marketing, and why!

Did you know that ad blocking software increased by 400% in 2015? According to Michael Brenner, this also means that 50% of your media buys on the web went directly into the trash bin . [1] By 2020, there will be 400% more information on…. Read More

Published by : Lynda St-Arneault, on May 5th, 2016.

Categories : Content Marketing, Marketing Communication Strategies -, Technology Sales and Marketing