Category: Expérience client

intent signals

B2B strategic marketing: what if intent signals transformed the way you approach your customers?

Imagine being able to understand your potential customers before they even know they need you. That's exactly what intent signal analysis promises. Those subtle clues that reveal their needs, thoughts and buying intentions long before they fill in a form or pick up the phone.…. Read More
Published by : , on December 9th, 2024.
Categories : B2B Marketing, Expérience client, Intent Marketing, Marketing B2B, Marketing de contenu
differences

12 differences between B2B and B2C marketing

Is the consumer or business marketing all the same? If it were, buying a molten metal skimmer would be just as easy as buying a bottle of shampoo, wouldn't it? What makes B2B marketing so different from B2C marketing? We're aware that we're coming back…. Read More
Published by : , on June 13th, 2022.
Categories : Développement stratégique, Expérience client, Lancement de produit, Marketing Strategy, Sales, Marketing and B2B Business, Stratégies-marketing, Technology Sales and Marketing