Category: Marketing automation

B2B branding: take a leading position in your markets!

Published by : , on July 3rd, 2024.
In the complex world of B2B business, the power of a strong brand is often underestimated. Yet B2B branding plays a crucial role in companies' long-term success. This post explores the importance of branding in the B2B sector. But also its essential components and strategies for developing a brand that stands out in…. Read More...

Digital marketing in B2B: an absolute must

Published by : , on May 23rd, 2024.
B2B marketing is undergoing a major transformation in an increasingly digital world. Companies are no longer content to follow traditional methods to reach their business customers. They are now adopting sophisticated B2B digital marketing strategies. And they're doing so to stay competitive and meet the expectations of an increasingly well-informed customer base. Do…. Read More...

What is B2B marketing automation?

Published by : , on March 14th, 2022.
Marketing automation can be pretty daunting if you haven't already tried it. Below, I'll give you a few ideas to get you started, but first, a quick definition: what is marketing automation? Marketing automation refers to marketing campaigns deployed automatically, based on the behavior of a lead, contact or customer. In this sense,…. Read More...