Marketing automation

Marketing automation on LinkedIn: the impact on your brand

Marketing automation on LinkedIn is a powerful tool that promises to increase efficiency and extend the reach of efforts. However, as with any tool, its impact on your brand depends on how it's used. Properly managed, automation can transform your LinkedIn activities. Poorly exploited, it…. Read More

Published by : Lynda St-Arneault, on January 27th, 2025.

Categories : B2B Marketing, LinkedIn, Marketing automation

B2B branding: take a leading position in your markets!

In the complex world of B2B business, the power of a strong brand is often underestimated. Yet B2B branding plays a crucial role in companies' long-term success. This post explores the importance of branding in the B2B sector. But also its essential components and strategies…. Read More

Published by : Claude Malaison, on July 3rd, 2024.

Categories : Artificial Intelligence, B2B Marketing, Branding B2B, Marketing automation, Marketing B2B, Marque en B2B, Marque et image

Digital marketing in B2B: an absolute must

B2B marketing is undergoing a major transformation in an increasingly digital world. Companies are no longer content to follow traditional methods to reach their business customers. They are now adopting sophisticated B2B digital marketing strategies. And they're doing so to stay competitive and meet the…. Read More

Published by : Claude Malaison, on May 23rd, 2024.

Categories : Artificial Intelligence, B2B Marketing, Content Marketing, Marketing automation, Martech, Martech, SEO, Social Networks

What is B2B marketing automation?

Marketing automation can be pretty daunting if you haven't already tried it. Below, I'll give you a few ideas to get you started, but first, a quick definition: what is marketing automation? Marketing automation refers to marketing campaigns deployed automatically, based on the behavior of…. Read More

Published by : Vincent Cloutier-Naud, on March 14th, 2022.

Categories : Automation, Marketing automation

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