What happened during the last two weeks in the world of B2B and beyond? Here’s some feedback on the most memorable news! 1. Teleworking: a not so good idea? Even though we’ve often praised telework (“work from home”) over the years, Yahoo! is flip-flopping. From…. Read More
Category: Sales, Marketing and B2B Business
I recently met a prospect who wanted to approach consumers first, SMBs second and large companies third with his product (a software). So I asked him, “What do you mean by consumers? Which ones? Could you be more specific?” In B2B more often than in…. Read More
Spring, and the changes that come with it, will be here soon: below you will find some of the latest in B2B in Quebec and elsewhere from the last two weeks, concocted by Exo Marketing. 1. Next winter, Bombardier will perform full-scale tests of new…. Read More
For months now across North America interest has been focused on the customer experience in B2B. Several articles, search results and training sessions offer courses to increase understanding of values, dimensions, advantages and elements of complexity that create the customer experience. The customer experience is…. Read More
As I write this blog post, I’m leaving my comfort zone as I write about management rather than B2B marketing. As an entrepreneur at the head of a growing company, I try to understand its strengths and weaknesses and, indirectly, my own and those of…. Read More
Before turning the page to the new year, Exo decided to present the list of the most consulted articles from 2012. We know that the chances are higher for articles posted in the beginning of the year to have more visits. This may seem unfair…. Read More
In one of my previous articles, I discussed the rivalry between the two global high tech giants: Apple from California and Samsung from South Korea. I concluded that, despite an intense patent war between these companies, there is a very interdependent relationship between them. Meanwhile,…. Read More
The year 2012 is almost over for Exo. To be exact, for us it ends on December 21st. 2012 was an intense year, to say the least: a year of transition as we celebrate our 10th anniversary and a year of growth and very interesting…. Read More
The holidays and gift-giving are quickly approaching. So why not spoil yourself? Exo Marketing presents below a mini-selection of “100% non-objective” tools that can help you improve (a little) your day-to-day business. And yes, there’s more out there than simply downloading games… TurboScan This application…. Read More
I’ve often noticed the diverging opinions and objectives between marketing and sales. The contestant from the right-hand corner, the marketing department, is looking to work more on its brand image while the contestant in the left-hand corner, the sales department, is mostly looking to maintain…. Read More