Category: Sales, Marketing and B2B Business

Customer experience at the heart of marketing and sales in B2B

Published by : , on February 7th, 2013.
For months now across North America interest has been focused on the customer experience in B2B. Several articles, search results and training sessions offer courses to increase understanding of values, dimensions, advantages and elements of complexity that create the customer experience. The customer experience is comprised of and illustrated in a 360° approach…. Read More...

Apple and Samsung: a comparison by Google Trends

Published by : , on January 18th, 2013.
In one of my previous articles, I discussed the rivalry between the two global high tech giants: Apple from California and Samsung from South Korea. I concluded that, despite an intense patent war between these companies, there is a very interdependent relationship between them. Meanwhile, Exo Marketing’s objective is to propose simple and…. Read More...

Three essential tools for your everyday B2B mobile device

Published by : , on November 26th, 2012.
The holidays and gift-giving are quickly approaching. So why not spoil yourself? Exo Marketing presents below a mini-selection of “100% non-objective” tools that can help you improve (a little) your day-to-day business. And yes, there’s more out there than simply downloading games… TurboScan This application allows you to scan (with your device’s camera),…. Read More...

Sales and marketing: the importance of integration in B2B

Published by : , on November 7th, 2012.
I’ve often noticed the diverging opinions and objectives between marketing and sales. The contestant from the right-hand corner, the marketing department, is looking to work more on its brand image while the contestant in the left-hand corner, the sales department, is mostly looking to maintain their client accounts and increase sales. My marketing…. Read More...