Stratégies-marketing Archives

B2B branding: more important than ever!

Why should companies adopt a B2B branding or image and brand management strategy based on specific growth or transformation objectives? This is a common and legitimate question that deserves serious consideration. As entrepreneurs or decision-makers, you shouldn't neglect your thoughts on the implementation of your…. Read More

Published by : Lynda St-Arneault, on June 29th, 2023.

Categories : Branding B2B -, Marketing Strategy, Stratégies-marketing

12 differences between B2B vs B2C marketing

We are not the only one to ask : B2B vs B2C marketing: is it really the same thing? If that were true, buying a molten metal skimmer would be just as simple as buying a bottle of shampoo. So why is B2B marketing so…. Read More

Published by : Lynda St-Arneault, on June 13th, 2022.

Categories : Développement stratégique -, Expérience client -, Lancement de produit -, Marketing Strategy, Sales, Marketing and B2B Business, Stratégies-marketing, Technology Sales and Marketing

B2B digital and strategic marketing audit is essential!

The B2B digital and strategic marketing audit[1] can be a "turn off" for some customers, who see it as nothing more than a trivial knowledge transfer stage. Some may even conclude that "if you're good at what you do, you don't need to go through…. Read More

Published by : Lynda St-Arneault, on April 26th, 2022.

Categories : Marketing Communication Strategies -, Marketing numérique et stratégique -, Positionnement stratégique -, Stratégies-marketing

Use of social networks in B2B marketing (2) The buying cycle!

I mentioned LinkedIn 1 month ago in a blog post. It answered the pressing question of 2020-2021: what do I do with LinkedIn for my business development? I would like to discuss in this post, the importance of social networks in the B2B buying cycle.…. Read More

Published by : Alain Thériault, on June 22nd, 2021.

Categories : Marketing Strategy, Réseaux sociaux -, Social Networks, Stratégies-marketing

Exercising Thought Leadership in B2B Marketing

It’s no longer a secret for anyone; in this day and age, any company into business-to-business marketing aiming to become a LEADER in their field of expertise, with several years of experience in R&D and, the sale of their products which are often manufactured, must assert…. Read More

Published by : Claude Malaison, on June 5th, 2018.

Categories : Content Marketing, Marketing Communication Strategies -, Marketing de contenu, Réseaux sociaux -, Stratégies-marketing

Which Adwords KPI should I analyze to optimize my marketing campaign’s performance?

I want to be 1st in search engine results, I want to increase traffic on my website, I want to generate leads, I want to double my web sales, I urgently need to recruit staff ... Do you ever find yourself thinking these things out…. Read More

Published by : Collaboration, on October 5th, 2017.

Categories : Content Marketing, Marketing Communication Strategies -, Stratégies-marketing

Why should I use webinars in my B2B strategy?

Social media, email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. Most of us have been leveraging these for a while now! That’s why it’s also necessary to mix things up and use new marketing tools to achieve complimentary…. Read More

Published by : Collaboration, on August 24th, 2017.

Categories : Marketing de contenu, Uncategorized, Stratégies-marketing

Why include Instagram stories in your B2B marketing strategy?

We recently wrote a post about Snapchat and explained how to use this social network in your B2B marketing strategy. Today we’d like to offer you a post on its closest competitor, Instagram. Instagram was bought out by Facebook in 2012 and now has around…. Read More

Published by : Collaboration, on July 12th, 2017.

Categories : Uncategorized, Réseaux sociaux -, Stratégies-marketing

Everything you need to know about Facebook Pixel

Do you have a website and want to advertise via Facebook? Besides grooming the content of your ad beforehand, is also essential is to get complete statistics on how visitors interact on your website through your advertising. In this article, we’ll detail how Pixel, developed…. Read More

Published by : Collaboration, on May 29th, 2017.

Categories : Marketing Communication Strategies -, Marketing communications campaigns, Réseaux sociaux -, Stratégies-marketing