Stratégies-marketing Archives

Lead Nurturing et CRM : cueillez le fruit quand il est mûr!

Lead Nurturing and CRM: patience pays off!

In B2B sales, it is general knowledge that 80% [1] of leads and qualified prospects that are interested in your offer, are not ready to buy (from you or your competitors) for 24 months, and this after trying between 8 to 12 times to reach…. Read More

Published by : Collaboration, on February 4th, 2014.

Categories : Business Development, Content Marketing, Développement des affaires, Marketing Communication Strategies, Marketing de contenu, Stratégies-marketing

Big Data, a chance for micro-segmentation in B2B

The term ‘Big Data’ appeared in the early 2000s, as part of several major facts including automation and the expansion of data exchange, the evolution of their possibilities for storage and the evolution of advanced analytics. Big Data is therefore interfering with various sectors: life…. Read More

Published by : Collaboration, on January 16th, 2014.

Categories : Marketing Communication Strategies, Stratégies-marketing

Les marchés de niche, pour mordre plus fort la concurrence en B2B

Niche markets, to better bite the B2B competition

Exo has been working a lot lately on strategic product our-work management mandates for our clients. It is often particularly complex mandates which require a good dose of marketing theory to better structure our thinking. There are several, including one in particular that made me…. Read More

Published by : Collaboration, on January 14th, 2014.

Categories : Marketing Communication Strategies, Stratégies-marketing

How to optimize your B2B marketing strategy in 2014?

I don’t know if you had time to relax and make a retrospective of year 2013. But 2014 is already here, and it will be full of emerging trends and marketing, sales, communication, business development challenges, and much more. For the Exo B2B team, 2013…. Read More

Published by : Collaboration, on January 8th, 2014.

Categories : Marketing Communication Strategies, Stratégies-marketing

18 tactics to optimize your email campaigns in B2B

According to a recent study conducted by the Daily Blog, “25 Email Design Best Practices for Mobile + Desktop,” Amanda MacArthur recommends the best practices for efficient e-mail marketing. She states that this increases the unique open rate, gross open rate, click through rate, click-to-open rate, etc.,…. Read More

Published by : Collaboration, on August 29th, 2013.

Categories : Marketing Communication Strategies, Stratégies-marketing

My website is too costly!

Whether or not this thought regularly crosses your mind, this article is for you! If you experience these sorts of concerns, it can still indicate that your site has been properly designed and maintained. Alternately, your site may have conceptual faults (such as having been…. Read More

Published by : Collaboration, on October 20th, 2011.

Categories : Marketing Communication Strategies, Stratégies-marketing

Does Your Company Practice Green Marketing?

Indeed, just what is green marketing? Does it refer to any organization that simply does its marketing in an ecological way? Or does it mean a company has adopted eco-friendly behaviours across the organization? As one of my colleagues stated in a previously published blog…. Read More

Published by : Collaboration, on October 12th, 2011.

Categories : Marketing Communication Strategies, Stratégies-marketing

To what extent should a Marketing Specialist be involvement with their client?

I’d like to address you, the B2B clients. You who hold marketing management positions at your businesses. And I’d like to speak to you, experts in Marketing. You who work on Strategic Planning, you who measure results in order to optimise them, you who are…. Read More

Published by : Lynda St-Arneault, on June 23rd, 2010.

Categories : Marketing Communication Strategies, Stratégies-marketing

Strategic B2B Marketing: Two Classic Paradigms

In my first post, I mentioned that a re-evaluation of the way we perceive marketing is necessary, and that implies a change of culture. In this post, I present two classic paradigms that limit the practice of strategic marketing. The WOW EFFECT Syndrome The wow…. Read More

Published by : Collaboration, on November 24th, 2009.

Categories : Marketing Communication Strategies, Stratégies-marketing

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

Category: Stratégies-marketing

Lead Nurturing and CRM: patience pays off!

Big Data, a chance for micro-segmentation in B2B

Niche markets, to better bite the B2B competition

How to optimize your B2B marketing strategy in 2014?

18 tactics to optimize your email campaigns in B2B

My website is too costly!

Does Your Company Practice Green Marketing?

To what extent should a Marketing Specialist be involvement with their client?

Strategic B2B Marketing: Two Classic Paradigms

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication