Category: Stratégies-marketing

Niche markets, to better bite the B2B competition

Published by : , on January 14th, 2014.
Exo has been working a lot lately on strategic product our-work management mandates for our clients. It is often particularly complex mandates which require a good dose of marketing theory to better structure our thinking. There are several, including one in particular that made me think. If you've worked in our-work management, the…. Read More...

How to optimize your B2B marketing strategy in 2014?

Published by : , on January 8th, 2014.
I don’t know if you had time to relax and make a retrospective of year 2013. But 2014 is already here, and it will be full of emerging trends and marketing, sales, communication, business development challenges, and much more. For the Exo B2B team, 2013 helped initiate and develop its own strategic reflection…. Read More...

18 tactics to optimize your email campaigns in B2B

Published by : , on August 29th, 2013.
According to a recent study conducted by the Daily Blog, “25 Email Design Best Practices for Mobile + Desktop,” Amanda MacArthur recommends the best practices for efficient e-mail marketing. She states that this increases the unique open rate, gross open rate, click through rate, click-to-open rate, etc., thereby creating better results. According to Silverpop’s “2013…. Read More...

Does Your Company Practice Green Marketing?

Published by : , on October 12th, 2011.
Indeed, just what is green marketing? Does it refer to any organization that simply does its marketing in an ecological way? Or does it mean a company has adopted eco-friendly behaviours across the organization? As one of my colleagues stated in a previously published blog post : «The relationship between marketing and being green…. Read More...

To what extent should a Marketing Specialist be involvement with their client?

Published by : , on June 23rd, 2010.
I’d like to address you, the B2B clients. You who hold marketing management positions at your businesses. And I’d like to speak to you, experts in Marketing. You who work on Strategic Planning, you who measure results in order to optimise them, you who are in charge of advising or coaching your clients.…. Read More...

Strategic B2B Marketing: Two Classic Paradigms

Published by : , on November 24th, 2009.
In my first post, I mentioned that a re-evaluation of the way we perceive marketing is necessary, and that implies a change of culture. In this post, I present two classic paradigms that limit the practice of strategic marketing. The WOW EFFECT Syndrome The wow effectMarketing is a creative function which must seduce…. Read More...