Stratégies-marketing Archives

Does direct marketing still work in 2014?

According to B2B Marketing, direct marketing (also called “direct mail”) remains one of the most powerful tools of communication and a key element of the marketing mix in B2B, especially if it’s combined with online marketing tactics. I think this tactic is effective too, and…. Read More

Published by : Collaboration, on October 28th, 2014.

Categories : Marketing Communication Strategies, Stratégies-marketing

Case study: email campaigns STILL work!

Email marketing campaigns may seem like a thing of the past. These were the first online marketing tactics, a way to adapt direct marketing to what was then a new technology. In an era of social networking, inbound marketing and constant "new technologies", email marketing campaigns…. Read More

Published by : Collaboration, on August 14th, 2014.

Categories : Marketing Communication Strategies, Stratégies-marketing

4 entonnoirs de conversion, un seul but : augmenter les ventes

4 funnels, one goal: increase sales

Today, I’ll be speaking on funnels ... They all have the same shape and all have the same goal, although as you will see by reading this blog, they all have their own peculiarities. At Exo B2B, we talk about integrated B2B marketing, sales-marketing integration…. Read More

Published by : Collaboration, on April 8th, 2014.

Categories : Marketing Communication Strategies, Stratégies-marketing

Does the B2B brand really exist?

When I wrote my last blog post, I stumbled across a white paper which deals with the B2B brand, and more specifically, the Digital B2B brand. Have you heard of this? In any case, I was intrigued by this theme and I continued my research.…. Read More

Published by : Collaboration, on February 25th, 2014.

Categories : Marketing Communication Strategies, Stratégies-marketing

Lead Nurturing et CRM : cueillez le fruit quand il est mûr!

Lead Nurturing and CRM: patience pays off!

In B2B sales, it is general knowledge that 80% [1] of leads and qualified prospects that are interested in your offer, are not ready to buy (from you or your competitors) for 24 months, and this after trying between 8 to 12 times to reach…. Read More

Published by : Collaboration, on February 4th, 2014.

Categories : Business Development, Content Marketing, Développement des affaires, Marketing Communication Strategies, Marketing de contenu, Stratégies-marketing

Big Data, a chance for micro-segmentation in B2B

The term ‘Big Data’ appeared in the early 2000s, as part of several major facts including automation and the expansion of data exchange, the evolution of their possibilities for storage and the evolution of advanced analytics. Big Data is therefore interfering with various sectors: life…. Read More

Published by : Collaboration, on January 16th, 2014.

Categories : Marketing Communication Strategies, Stratégies-marketing

Les marchés de niche, pour mordre plus fort la concurrence en B2B

Niche markets, to better bite the B2B competition

Exo has been working a lot lately on strategic product our-work management mandates for our clients. It is often particularly complex mandates which require a good dose of marketing theory to better structure our thinking. There are several, including one in particular that made me…. Read More

Published by : Collaboration, on January 14th, 2014.

Categories : Marketing Communication Strategies, Stratégies-marketing

How to optimize your B2B marketing strategy in 2014?

I don’t know if you had time to relax and make a retrospective of year 2013. But 2014 is already here, and it will be full of emerging trends and marketing, sales, communication, business development challenges, and much more. For the Exo B2B team, 2013…. Read More

Published by : Collaboration, on January 8th, 2014.

Categories : Marketing Communication Strategies, Stratégies-marketing

18 tactics to optimize your email campaigns in B2B

According to a recent study conducted by the Daily Blog, “25 Email Design Best Practices for Mobile + Desktop,” Amanda MacArthur recommends the best practices for efficient e-mail marketing. She states that this increases the unique open rate, gross open rate, click through rate, click-to-open rate, etc.,…. Read More

Published by : Collaboration, on August 29th, 2013.

Categories : Marketing Communication Strategies, Stratégies-marketing

My website is too costly!

Whether or not this thought regularly crosses your mind, this article is for you! If you experience these sorts of concerns, it can still indicate that your site has been properly designed and maintained. Alternately, your site may have conceptual faults (such as having been…. Read More

Published by : Collaboration, on October 20th, 2011.

Categories : Marketing Communication Strategies, Stratégies-marketing