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Category: Stratégies-marketing

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6 tips for a successful Facebook ad

Facebook has become an indispensable platform for generating traffic, leads, and sales through paid advertising, just like the very famous, Google Adwords. In addition to the great configuration of your campaign, it’s the content of your Facebook ad that will make all the difference in…. Read More
Published by : , on May 16th, 2017.
Categories : Marketing Communication Strategies -, Marketing communications campaigns, Réseaux sociaux -, Social Networks, Stratégies-marketing
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Snapchat in B2B marketing: is it possible?

Snapchat was born in September 2011, in California. It was started by two Stanford University students. This free app, available for IOS and Android, is a sharing and ephemeral photos and videos platform. The company is currently valuated at $24 billion. As B2B marketing professionals…. Read More
Published by : , on May 9th, 2017.
Categories : Marketing Communication Strategies -, Marketing communications campaigns, Réseaux sociaux -, Social Networks, Stratégies-marketing
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A look back on the North American B2B marketing Conference

2 weeks ago I was in Arizona to recharge my B2B marketing batteries, at Content2Conversion. This conference, organized by Marketing Exchange, was a gathering of 1000 B2B marketing practitioners. Major researchers such as Forrester and IDC were on site with recent statistics.  Also, the "trade show"…. Read More
Published by : , on March 7th, 2017.
Categories : Content Marketing, Marketing Communication Strategies -, Sales, Marketing and B2B Business, Stratégies-marketing, Technology Sales and Marketing

4 B2B marketing notions you don’t learn in school

I practically still had my graduating cap and gown on, when I joined Exo B2B as an Analyst. Having spent hundreds of hours in school and having had student jobs in sales to improve my knowledge in marketing, I was very surprised to see that…. Read More
Published by : , on February 18th, 2016.
Categories : Content Marketing, Développement stratégique -, Marketing Communication Strategies -, Marketing communications campaigns, Marketing de contenu, Strategic Development, Stratégies-marketing, Technologie ventes et marketing -, Technology Sales and Marketing

Top 4 B2B marketing painpoints -according to Grumpy Cat

With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a…. Read More
Published by : , on February 4th, 2016.
Categories : Business Development, Content Marketing, Design et développement Web -, Market Research, Marketing Communication Strategies -, Marketing communications campaigns, Marketing de contenu, Marketing Research, Réseaux sociaux -, Social Networks, Stratégies-marketing, Web Design and Development

Tradeshows and social media: Make them a winning combination

Getting out to see your industry peers is a proven way to create new business opportunities. This is particularly true for B2B enterprises. For these companies, using social media before, during and after an event can be an excellent way to prepare, and make a…. Read More
Published by : , on February 2nd, 2016.
Categories : Marketing Communication Strategies -, Marketing communications campaigns, Réseaux sociaux -, Social Networks, Stratégies-marketing

Increase the effectiveness of your B2B content marketing!

  While almost 90% of companies practice content marketing and only 28% of them believe that what they do is effective, it is legitimate to ask the following questions: "Why continue?" or, "What can I do to improve my results?" The answer to the first…. Read More
Published by : , on January 26th, 2016.
Categories : Content Marketing, Marketing Communication Strategies -, Référencement – SEO, SEO, Stratégies-marketing, Technology Sales and Marketing

3 Ways to better marketing and sales performance

Integrated marketing is an omnipresent term in North America, especially the United States. Used less frequently in Québec, it nevertheless represents a ‘’fait accompli’’ in marketing. The integration of disciplines, technologies and channels of communication as well as online and offline distribution has become, by…. Read More
Published by : , on October 29th, 2015.
Categories : Business Development, Content Marketing, Lancement de produit -, Marketing Communication Strategies -, Product Launch -, Strategic Development, Stratégies-marketing, Technologie ventes et marketing -, Technology Sales and Marketing

What is Integrated Marketing in B2B and why should I use it?

‘’Digital business forges a closer coupling between business model, customer experience, and technology design than ever before. Traditional collaboration models — you do your thing, I’ll do mine, and we’ll check in weekly — don’t cut it anymore. Instead, truly innovative organizations are moving from…. Read More
Published by : , on October 8th, 2015.
Categories : Content Marketing, Market Research, Marketing Communication Strategies -, Marketing communications campaigns, Marketing Research, Référencement – SEO, SEO, Social Networks, Strategic Development, Stratégies-marketing, Technology Sales and Marketing, Web Design and Development

Why you should use visual content in social media

Using visual content when posting to social media sites is a trend that is not going away anytime soon. The old adage that an image is worth 1000 words holds true today more than ever, in the world of fast paced Twitter feeds and oversaturated…. Read More
Published by : , on September 17th, 2015.
Categories : Design et développement Web -, Marketing Communication Strategies -, Marketing communications campaigns, Stratégies-marketing, Web Design and Development
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