Category: Uncategorized

2012 New Year Resolution –strategic planning

Published by : , on January 6th, 2012.
Two “elastic” concepts clash every time the calendar shreds its last sheet: New Year’s resolutions and time gone by. Resolutions are “wishes” of improvement/development of a habit with an objective in mind. While time haunts us several times a year when “short” or “rare”, forging new habits requires strong will – or say…. Read More...

Email Marketing 2.0

Published by : , on December 13th, 2011.
Revitalizing email by integrating it with B2B social media marketing To paraphrase author Mark Twain’s joke when a New York newspaper published his obituary prematurely, “The reports of the death of email marketing have been greatly exaggerated.” Email marketing happens to be alive and well, especially as it’s currently practiced in B2B marketing.…. Read More...

The important points in a client newsletter – B2B prospects

Published by : , on October 7th, 2011.
Newsletters (both e-mail and e-newsletter types), in business-to-business (B2B), are considered as the 4th most effective type of content marketing tactic*. They represent a perfect tool for sharing educational, institutional, and informative content, as well as commercial content to qualified and consensual targets (permission marketing is a must!) in order to interact with…. Read More...

Modern Marketing? What a misnomer!

Published by : , on January 20th, 2011.
This has been on all our minds here at Exo. Modern Marketing. What do you think that means? Well, just like most people, I bet you think that it means ‘current’ marketing, or ‘actual’ marketing, right? Wrong. This little label of ‘Modern’ placed before ‘Marketing’ as its descriptor means anything but ‘actual’ or…. Read More...

B2B Green Marketing & Social Media

Published by : , on November 17th, 2010.
Carbon dioxide emissions from power plants burning fossil fuel for energy, carbon dioxide emissions from burning petrol for transportation, deforestation, the disappearance of coral reefs, floods, killer storms, the melting of the polar ice … Let’s face it. To deny Global Warming at this point in time is simply silly. But what does…. Read More...

Weak Marketing

Published by : , on July 12th, 2010.
After 10 years of practice as a B2B marketing consultant, I’ve noticing a preoccupying situation within small and mid-sized B2B businesses (SMBs). This post will present an outline of that situation as well as provide a solution to the problem. Many B2B SMBs don’t have a marketing department, which is to say, a…. Read More...

B2B Marketing: Rethinking the Product and its Distribution

Published by : , on May 26th, 2010.
We have to stop hiding behind our cataclysmic piles of recycling in order to see further ahead, and above all to think differently. Triage centers are suffering a crisis, but even so, we have not diminished our plastic and aluminium product production. Those two substances consume an inordinate amount of energy in the…. Read More...