Alain Thériault
Partner and executive coach

Coaching isn’t just about asking powerful questions, it’s also about ensuring that your coachee, has the necessary knowledge and “guts” to make the tough decisions.

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Commitment to the Web and Entrepreneurship

Graduating in 1994 from the HEC MBA in marketing, Alain Thériault quickly immersed himself in the world of the Web. As Director of the HEC-Poly-Udem Entrepreneurship Center, he has devoted 20 years to supporting students and teachers in their entrepreneurial projects, bearing witness to the constant evolution of Web and I.T. technologies.

Technological innovation and entrepreneurship

Every technological advance has generated new business opportunities. With the advent of social media, a new generation of companies, driven by ambitious engineers, has emerged.

A multifaceted career

Over the past two decades, Alain has worked as an analyst for the TV programs “circuit PME” and “fais-en ton affaire”, as a columnist for the Journal de Montréal and various trade magazines, and as a lecturer at HEC. He has taken up the challenge of launching startups based on new technologies, recognizing the greater risks and stakes involved in established businesses.

A new turn in 2007

In 2007, Alain embarked on a career as a coach for business owners in growth crisis. He joined the École d’Entrepreneurship de Beauce team, working with the first four EEB cohorts.

Focus on Marketing and Technology

Faced with recurring questions about the importance of marketing and the web in business, Alain has focused his interventions on the use of new marketing technologies.

Role as Speaker and Facilitator

A member of the Canadian Association of Professional Speakers, he is a regular speaker and facilitator.

Constant evolution

After training managers at Rogers in Toronto and working with ExoB2B, Alain became a key partner in 2016. Recently, he has been working with four business gas pedals in Montreal, bringing his expertise as a trainer and coach in B2B marketing.

Continuous skill enrichment

Alain has enriched his expertise with training in Value Proposition Design and Business Model Canvas, strengthening his ability to align marketing and business strategies.

Alain Thériault's Blog Posts

Business strategy and marketing strategy: an inseparable duo for success 4 LinkedIn pillars essential to your growth Measuring the customer experience: a pillar of business success B2B personas: understanding them and mastering the buyer’s journey Christmas at Monsieur Lenoir’s magic factory Social selling: an essential B2B skill Use of social networks in B2B marketing (2) The buying cycle! Use of social networks in B2B marketing (1) – Oh, LinkedIn, what a «chou-chou» ! The human side of sales-marketing alignment How do you add “lives” to your content arsenal? E-commerce in B2B, the time to move is NOW! Production-Marketing-Sales: Alignment 4.0 A Look Back on the AI Strategic Forum B2B Martech: take your time, but hurry up! B2B sales – alignment to the rescue! 4 actions to improve your B2B customer’s experience Improving the customer experience in B2B Understanding the impact of data mining and artificial intelligence on data analysis Make memorable content, or keep wasting your money Video: Data and Artificial Intelligence in B2B marketing: leverage them to boost growth! New series of Exo B2B videos this spring A look back on the North American B2B marketing Conference B2B Content2Conversion conference 2017 – how to sharpen your engagement tools The difference between strategy and tactics in B2B marketing Back to work trends in B2B Marketing Blistering, blundering brand of birdbrains! (Apologies to Captain Haddock) Keep your major accounts and increase their value! He changed the title of his blog post and the reaction was amazing! Exo at the B2B Summit! Video: Using social media in B2B Why sales people need to go further than “know, like, trust” The role of emotions in B2B