Raise the power of your brand

Author: Alain Thériault

Associé chez ExoB2B depuis 2016, Alain Thériault met son expérience pédagogique et stratégique au service des organisations B2B. Il clarifie les enjeux complexes du marketing B2B et éclaire les décisions qui font réellement progresser les entreprises.

Blistering, blundering brand of birdbrains! (Apologies to Captain Haddock)

Have you ever run into a high-technology company with a dated image? Does it affect your perception of the value of the innovation behind the technology? It certainly can. Take ABC company for example: It has been around for 35 years, has never done marketing,…. Read More
Published by : , on June 2nd, 2016.
Categories : Content Marketing, Marketing Communication Strategies -, Marketing communications campaigns, Product Launch -, Strategic Development

Keep your major accounts and increase their value!

...With Account Based Marketing Ever notice how well Amazon knows you? How well they recommend the right product, the right album, the right book? Ever notice how advertisement directly related to the product you were just shopping for, is waiting for you in your Facebook…. Read More
Published by : , on May 3rd, 2016.
Categories : Business Development, Marketing Communication Strategies -, Sales, Marketing and B2B Business, Strategic Development, Technology Sales and Marketing
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He changed the title of his blog post and the reaction was amazing!

I had to change the title of this post a dozen times. You're probably wondering why ... and above all, why I chose this one! In fact, I have never spent so much time viewing and revising a title. Why? Read on... Those were the…. Read More
Published by : , on December 3rd, 2015.
Categories : Content Marketing, Marketing Communication Strategies -, Marketing communications campaigns, Sales, Marketing and B2B Business, SEO, Social Networks, Technology Sales and Marketing
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