Author: Alain Thériault

Diplômé d’un MBA en Marketing et Ressources Humaines de HEC Montréal, Alain Thériault a été le Directeur général du centre d’entrepreneurship HEC-Poly-UdeM puis du Pôle Universitaire de la Montérégie. Il a aussi été Business Coach à l’École d’Entrepreneurship de Beauce. Depuis plus de 8 ans, Alain accompagne des entrepreneurs dans la croissance de leur entreprise. Il participe à l’élaboration et à l’exécution de planifications stratégiques, et aide au développement de leadership. Si l’intervention d’Exo B2B a une portée stratégique pour vous, il sera un interlocuteur utile au dossier.

Blistering, blundering brand of birdbrains! (Apologies to Captain Haddock)

Have you ever run into a high-technology company with a dated image? Does it affect your perception of the value of the innovation behind the technology? It certainly can. Take ABC company for example: It has been around for 35 years, has never done marketing,…. Read More

Published by : Alain Thériault, on June 2nd, 2016.

Categories : Content Marketing, Marketing Communication Strategies, Marketing communications campaigns, Product Launch, Strategic Development

Keep your major accounts and increase their value!

...With Account Based Marketing Ever notice how well Amazon knows you? How well they recommend the right product, the right album, the right book? Ever notice how advertisement directly related to the product you were just shopping for, is waiting for you in your Facebook…. Read More

Published by : Alain Thériault, on May 3rd, 2016.

Categories : Business Development, Marketing Communication Strategies, Sales, Marketing and B2B Business, Strategic Development, Technology Sales and Marketing

Exo at the B2B Summit!

The LesAffaires B2B marketing summit will be held on November 23rd, 24th and 25th. This is the first event of its kind in Quebec, and we are proud to be associated with it, having been invited as a summit partner. We are of course grateful for…. Read More

Published by : Alain Thériault, on November 5th, 2015.

Categories : Business Development, Content Marketing, Marketing Communication Strategies, Sales, Marketing and B2B Business, Strategic Development

Vendeurs, dépassez le « know, like, trust » !

Why sales people need to go further than “know, like, trust”

It is often said that people buy from people they like, they know and they trust. Well, there's some truth in this statement. However, in a B2B context, when you look at the number of people involved in a purchase decision, it would be a…. Read More

Published by : Alain Thériault, on May 11th, 2015.

Categories : Business Development, Développement des affaires

The role of emotions in B2B

"Hey Alain, ABC inc. made us an absolutely fantastic offer, really hard to turn down. Here are the details. We would love to keep working with you but is there something you can do to match their offer? » Is this the kind of reaction…. Read More

Published by : Alain Thériault, on April 7th, 2015.