ExoBlog

15 Years Already!

Since 2009 our blog is a reference in B2B marketing, even in the USA!

Exoblog has more than 500 posts on topics such as strategic marketing, sales-marketing alignment, content marketing and inbound, strategy and tactics, web design and development, marketing automation, marketing and digital transformation, etc.

These posts are published by our team of experts who know how to harmoniously combine passion and great experience. Everyone shares their expertise in their own way and in all authenticity!

Have a good read and if you like, share!

Subscribe to our Newsletter

ExoBloggers

Marie-Michèle Lavigne

Content creator

Claude Malaison

Content and SEO strategist

Jean Gougeon

Creative Director

Vincent Cloutier-Naud

Digital campaign analyst and strategist

Geneviève Dion

Communications and Public Relations Strategist

Alain Thériault

Partner and executive coach

Lynda St-Arneault

President

Acknowledgements

In 2019, our blog article “Automation: It’s not automatic” was among the finalists in the B2B Marketing Zone MVP AWARDS in the category “MARKETING TECHNOLOGY (MARTECH)”.

Christine Viera and Peg Miller of B2B Marketing Academy mentioned the quality of the ExoB2B blog in their article “5 Brainy Blogs for the Curious B2B Marketer”.

Posts

Lynda St-Arneault | 2 October 2012

SEO strategies in B2B and Google AdWords

As some of you may already know, last May Exo Marketing Integrated B2B conducted a study on the progress made by B2B companies in Quebec with regards to their web…

Collaboration | 27 September 2012

White papers: a great B2B marketing and sales tool in 9 points

The B2B (business to business) sale can often be complex depending on the nature of the products and services offered. This is because so much information needs to be communicated…

Collaboration | 20 September 2012

Trends in B2B Content Marketing in 2012

When I found this slideshare that does a rundown of the main trends in B2B content marketing, I figured this would be a great starting point for an Exo novice…

Collaboration | 18 September 2012

B2B Marketing tactics used in Quebec

In my last blog post entitled, “B2B Content Marketing Tactics,” I wrote about a graph from a study conducted by Marketing Profs Research in May 2011 where I presented the…

Collaboration | 11 September 2012

Every B2B sales driven organization needs a technologist within the marketing team

It’s a fact; technology is a pillar of contemporary marketing. Nowadays, B2B marketing professionals in SMBs1 are expected to play three CxO2 roles in one: Chief Marketing Officer (CMO), Chief…

Lynda St-Arneault | 4 September 2012

Google Analytics in B2B: the first step in becoming an adventurous manager

As we all return to work (and along the same lines as my previous article), let’s also return to the basic principles of Google Analytics. Of course this short guide…

Collaboration | 31 August 2012

B2B Content Marketing Tactics

Before going on maternity leave, I was encouraged to write an article on marketing and maternity. Although quite interesting, I thought that the topic wasn’t appropriate or consistent with Exo…

Collaboration | 21 August 2012

The importance of an editorial calendar

It’s happened! Your company is now doing content marketing (inbound marketing). You will soon launch your corporate blog and have a presence on major social networks. You’ve identified your buyer…

Collaboration | 13 August 2012

B2B Customer loyalty development: where to start?

Your clients are no longer loyal. The competition is constantly offering rebate or loyalty programs to their customers and it seems to be working. However, your clients return to you…

Lynda St-Arneault | 6 August 2012

Summer (or back-to-school!) “e-marketing” reading suggestions

The stifling Montréal heat is a reminder that we are in the middle of summer, which for some is synonymous for vacation. For many of us, this is one of…

Collaboration | 18 July 2012

Reactivating clients in B2B

Marketing is often used to acquire new clients. However, more attention should be paid to the oft-neglected source of prospects and sales, which resides in the historical efforts of a…

Lynda St-Arneault | 9 July 2012

B2B Loyalty Program

It’s been a while since we’ve been asked to develop a loyalty program for businesses. Of course, we regularly perform very specific interventions that employ direct marketing (traditional or web)…

Lynda St-Arneault | 6 July 2012

Development of digital tablets: the impact on B2B marketing

On July 3, 2012, the results of a study (published in an article on the website of La Presse) demonstrated that tablets will become more popular than laptops in the…

Collaboration | 28 June 2012

You won’t have a 2nd chance… to launch your product!

It’s a fact that in the business-to-business (B2B) sector 60% to 90% of product or service launches end in failure; and this is true for all industries. Of these failures,…

Collaboration | 22 June 2012

5 unconventional (but effective!) tips for writing your B2B blog

A blog is a blog is a blog, you say? Elementary, my dear Watson! But a B2B blog is not a blog. Well, yes it is, but it’s a specialized…

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training