Category: Business Development

Some tips for generating quality leads in B2B

Published by : , on September 17th, 2013.
September: summer is farther and farther away and we’re entering a favorable period for presenting new marketing activities. Their objective is simple: to generate prospects! But not just any prospects...quality prospects! Here’s some advice for generating quality leads in B2B: Know what you’re looking for! This seems obvious and I agree with you!…. Read More...

Continuing business development in Europe via social media

Published by : , on May 2nd, 2013.
Ok, so you’ve met people and started relationships with prospects in Europe via projects and commercial trade shows. Now it’s time to keep up those relationships while making new ones. Of course, a content marketing strategy (inbound marketing) and a good customer relationship management system (CRM) are essential for properly following the evolution…. Read More...

Co-branding: what applications in B2B?

Published by : , on April 30th, 2013.
According to the website Investopedia, cobranding is “a marketing partnership between at least two different brands of goods or services. Cobranding encompasses several different types of branding partnerships, such as sponsorships. This strategy typically associates the brands of at least two companies with a specific good or service.” This strategy is often used…. Read More...

The de facto jargon of your B2B industry

Published by : , on April 4th, 2013.
Until very recently in its history, the Roman Church only held mass in Latin. The result of this was to limit its reach, or even make it impossible to spread its message to populations unfamiliar with Latin. Imagine this situation applied to an evening of hockey… commented in Latin: “Plekanec brachyblasti! Ipse ustuloooo!”…. Read More...

Generating prospects in B2B to benefit sales

Published by : , on March 5th, 2013.
The barrier between marketing and sales is becoming more vague, whether we’re talking about an acquisition or customer loyalty management. The integration of sales and marketing operations allows for today’s unrivaled sharing of information. Thanks to tools (CRM, automation of marketing, website statistics, social networks, etc.), developed technologies (mobility, cloud computing, etc.) as…. Read More...

Tagging your LinkedIn contacts: very useful in B2B!

Published by : , on January 23rd, 2013.
As for many business people, I couldn’t go without LinkedIn. First of all, for validation purposes: being on LinkedIn lets my prospects qualify me after reading my profile and vice versa. Secondly, LinkedIn provides me with information about their interactions with other contacts from my network. Lastly, it lets me send messages easily…. Read More...

B2B market research: the power of data

Published by : , on January 11th, 2013.
At the same date last year, I spoke to you about the importance of strategic planning in establishing precise, clear, attainable and measurable strategic marketing and sales objectives. In 2013, the same New Year’s resolution applies. I’d like to bring to your attention a fundamental aspect of this exercise: market research. In business…. Read More...