Business Development Archives

Some tips for generating quality leads in B2B

September: summer is farther and farther away and we’re entering a favorable period for presenting new marketing activities. Their objective is simple: to generate prospects! But not just any prospects...quality prospects! Here’s some advice for generating quality leads in B2B: Know what you’re looking for!…. Read More

Published by : Collaboration, on September 17th, 2013.

Categories : Business Development, Développement des affaires

Mr. X wants to do business with you via LinkedIn

You probably have an account on the professional social network LinkedIn, or you’re thinking about it. If you’ve visited it recently, you’ve probably seen this image on many profiles. What does that mean? Is it a new member? Someone who is in the process of…. Read More

Published by : Collaboration, on August 9th, 2013.

Categories : Business Development, Développement des affaires

Continuing business development in Europe via social media

Ok, so you’ve met people and started relationships with prospects in Europe via projects and commercial trade shows. Now it’s time to keep up those relationships while making new ones. Of course, a content marketing strategy (inbound marketing) and a good customer relationship management system…. Read More

Published by : Collaboration, on May 2nd, 2013.

Categories : Business Development

Co-branding: what applications in B2B?

According to the website Investopedia, cobranding is “a marketing partnership between at least two different brands of goods or services. Cobranding encompasses several different types of branding partnerships, such as sponsorships. This strategy typically associates the brands of at least two companies with a specific…. Read More

Published by : Collaboration, on April 30th, 2013.

Categories : Business Development, Développement stratégique, Sales, Marketing and B2B Business, Strategic Development

The de facto jargon of your B2B industry

Until very recently in its history, the Roman Church only held mass in Latin. The result of this was to limit its reach, or even make it impossible to spread its message to populations unfamiliar with Latin. Imagine this situation applied to an evening of…. Read More

Published by : Collaboration, on April 4th, 2013.

Categories : Business Development, Sales, Marketing and B2B Business, Uncategorized

Generating prospects in B2B to benefit sales

The barrier between marketing and sales is becoming more vague, whether we’re talking about an acquisition or customer loyalty management. The integration of sales and marketing operations allows for today’s unrivaled sharing of information. Thanks to tools (CRM, automation of marketing, website statistics, social networks,…. Read More

Published by : Lynda St-Arneault, on March 5th, 2013.

Categories : Business Development

Segmentation in B2B

I recently met a prospect who wanted to approach consumers first, SMBs second and large companies third with his product (a software). So I asked him, “What do you mean by consumers? Which ones? Could you be more specific?” In B2B more often than in…. Read More

Published by : Collaboration, on February 28th, 2013.

Categories : Business Development, Sales, Marketing and B2B Business

Tagging your LinkedIn contacts: very useful in B2B!

As for many business people, I couldn’t go without LinkedIn. First of all, for validation purposes: being on LinkedIn lets my prospects qualify me after reading my profile and vice versa. Secondly, LinkedIn provides me with information about their interactions with other contacts from my…. Read More

Published by : Collaboration, on January 23rd, 2013.

Categories : Business Development, Uncategorized

B2B market research: the power of data

At the same date last year, I spoke to you about the importance of strategic planning in establishing precise, clear, attainable and measurable strategic marketing and sales objectives. In 2013, the same New Year’s resolution applies. I’d like to bring to your attention a fundamental…. Read More

Published by : Collaboration, on January 11th, 2013.

Categories : Business Development, Market Research

B2B Marketing
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B2B Marketing
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Category: Business Development

Some tips for generating quality leads in B2B

Mr. X wants to do business with you via LinkedIn

Continuing business development in Europe via social media

Co-branding: what applications in B2B?

The de facto jargon of your B2B industry

Generating prospects in B2B to benefit sales

Segmentation in B2B

Tagging your LinkedIn contacts: very useful in B2B!

B2B market research: the power of data

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication