Category: Content Marketing

Trends in B2B Content Marketing in 2012

Published by : , on September 20th, 2012.
When I found this slideshare that does a rundown of the main trends in B2B content marketing, I figured this would be a great starting point for an Exo novice like myself. Here’s what caught my attention. The top 5 content marketing trends: 1.       Content marketing greatly increases when it comes to content…. Read More...

B2B Content Marketing Tactics

Published by : , on August 31st, 2012.
Before going on maternity leave, I was encouraged to write an article on marketing and maternity. Although quite interesting, I thought that the topic wasn’t appropriate or consistent with Exo Marketing’s blog. So I decided to comment on another graph from a study conducted by the organization “Marketing Profs Research” in May 2011…. Read More...

The importance of an editorial calendar

Published by : , on August 21st, 2012.
It’s happened! Your company is now doing content marketing (inbound marketing). You will soon launch your corporate blog and have a presence on major social networks. You’ve identified your buyer types and you’ve learned from different sources that they activate a buying process when they use search engines and social media. Now you…. Read More...

Content Marketing: bringing B2B prospects to the seller!

Published by : , on February 10th, 2012.
Not only is content marketing an efficient and convenient way to attract and engage prospects, it is becoming the reference method used by B2B marketers today.  With an impressive growth rate in the past year alone, content marketing is now recognized as an effective marketing strategy dominating the B2B environment. It is so…. Read More...

Utilization of content strategy in B2B marketing

Published by : , on January 26th, 2012.
A study was conducted by “Marketing Profs Research” in May 2011 where 1124 B2B marketing professionals working in small companies (less than 10 employees) and large companies (1000 employees or more) answered an online survey. The total number of those who responded expressed their opinion on content strategy per industry type. This survey…. Read More...

Quality Marketing Brings Winning Content

Published by : , on January 25th, 2012.
The word is out that 2012 will be a key year for content marketing. More B2B focused companies are incorporating content promotion in addition to the promotion of their own products or services through various marketing activities. However, certain points should first be considered in order to ensure quality content. Below are some…. Read More...