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Category: Marketing B2B –

Agentic AI

Agentic AI and B2B search behavior: are you ready for the shock?

You've probably already asked a generative AI to write an email, summarize an article, or generate a B2B marketing idea. But now imagine an AI that does more than just respond. An AI that acts on your behalf. That's agentic AI. And it's about to…. Read More
Published by : , on June 25th, 2025.
Categories : Artificial Intelligence, B2B Marketing, Customer Experience (Cx), Intelligence artificielle, Marketing B2B -, Marketing Research, Martech
B2B focus group

B2B focus group: when AI joins the table (and doesn’t even drink coffee)

How many artificial intelligences does it take to run a B2B focus group? Just one! It creates the group. Then it plays the participants and finally moderates the discussions. And it does so without ever asking for a coffee break. Or blueberry muffins. Joking aside,…. Read More
Published by : , on June 16th, 2025.
Categories : Artificial Intelligence, B2B Marketing, Intelligence artificielle, Marketing B2B -, Marketing Research
brand image

Performance and B2B SEO: why a good brand image is no longer enough

Quebec companies, whether in manufacturing, technology or services, are investing heavily in their image. New logos, polished graphic identities, redesigned websites... all in the hope of strengthening their market position and attracting more customers. And rightly so. A good brand image inspires confidence, credibility and…. Read More
Published by : , on February 14th, 2025.
Categories : B2B Marketing, Branding -, Marketing B2B -, Marque et image, Positionnement stratégique -, Référencement – SEO, SEO
intent signals

B2B strategic marketing: what if intent signals transformed the way you approach your customers?

Imagine being able to understand your potential customers before they even know they need you. That's exactly what intent signal analysis promises. Those subtle clues that reveal their needs, thoughts and buying intentions long before they fill in a form or pick up the phone.…. Read More
Published by : , on December 9th, 2024.
Categories : B2B Marketing, Expérience client -, Intent Marketing, Marketing B2B -, Marketing de contenu
B2B marketing strategy

Optimize your B2B marketing strategy in Quebec and abroad with content marketing!

Content marketing is an essential part of any B2B marketing strategy in Quebec and beyond. With the right content, you establish your company's credibility. You position yourself as an expert in your sector. And, above all, you develop a distinctive B2B branding that reflects who…. Read More
Published by : , on November 14th, 2024.
Categories : B2B Marketing, Marketing B2B -, Marketing de contenu, Marketing Strategy, Positionnement stratégique -, Storytelling -

SaaS commercialization strategy: gain efficiency to break into new markets

The software-as-a-service (SaaS) market is booming, with the advent of AI and the emergence of new trends. In this context, developing an effective SaaS commercialization strategy is essential for any company looking to stand out and conquer new markets. In this post, I want to…. Read More
Published by : , on November 4th, 2024.
Categories : B2B Marketing, Marketing B2B -, Marketing Strategy, Positionnement stratégique -, Strategic Development, Stratégies-marketing

Meet 3 key users of B2B content marketing

In B2B content marketing, understanding our different users is essential to creating content that is effective and converts. Let's take the example of a growing company looking for a new customer relationship management (CRM) system. Three decision-makers embodying distinct users will interact with content in…. Read More
Published by : , on September 16th, 2024.
Categories : B2B Marketing, Content Marketing, Marketing B2B -, Marketing de contenu
Architect

B2B content marketing: how to become a story architect

Today, let's embark on the second part of Marie-Ève's journey across Quebec. If you haven't read the first part, it's HERE. She discovers the last three archetypes and their transformative power in the world of B2B content marketing. In the same breath we'll get to…. Read More
Published by : , on September 2nd, 2024.
Categories : B2B Marketing, Content Marketing, Humanisation marketing -, Marketing B2B -, Marketing de contenu, Storytelling, Storytelling -

B2B branding: take a leading position in your markets!

In the complex world of B2B business, the power of a strong brand is often underestimated. Yet B2B branding plays a crucial role in companies' long-term success. This post explores the importance of branding in the B2B sector. But also its essential components and strategies…. Read More
Published by : , on July 3rd, 2024.
Categories : Artificial Intelligence, B2B Marketing, Branding B2B -, Marketing automation, Marketing B2B -, Marque en B2B, Marque et image
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