Category: Marketing communications campaigns

Multi-channel strategies: why diversification is essential?

In today's marketing world, there are many strategies, both traditional and digital, available to you as a company. They're all aimed at raising your profile in the marketplace and communicating with your customers. We're talking about social networks, newsletters, blogs, podcasts, webinars, websites, events and…. Read More
Published by : , on August 14th, 2023.
Categories : Marketing Communication Strategies, Marketing communications campaigns, Marketing Strategy
B2B Marketing Outsourcing

The 10 benefits of marketing outsourcing

Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages! In fact, according to a study by the Harvard Business Review, more and more companies are using marketing firms for their marketing operations,…. Read More
Published by : , on April 25th, 2022.
Categories : Business Development, Marketing Communication Strategies, Marketing communications campaigns, Sales, Marketing and B2B Business
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PPC B2B Marketing Campaign: 4 Lessons from Sensei Lawrence

Have you watched the spin-off series of the Karate Kid cult movies "Cobra Kai"? When it comes time for the movie hero to market his dojo, the sensei tries several tactics, including: street marketing display (displayed in schools), public demonstrations, viral videos (Miguel fighting at…. Read More
Published by : , on September 29th, 2020.
Categories : Marketing communications campaigns, Positionnement stratégique, Technology Sales and Marketing
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Everything you need to know about Facebook Pixel

Do you have a website and want to advertise via Facebook?  Besides grooming the content of your ad beforehand, is also essential is to get complete statistics on how visitors interact on your website through your advertising. In this article, we’ll detail how Pixel, developed…. Read More
Published by : , on May 29th, 2017.
Categories : Marketing Communication Strategies, Marketing communications campaigns, Réseaux sociaux, Stratégies-marketing
annonce-facebook-reussie-successful-facebook-ad

6 tips for a successful Facebook ad

Facebook has become an indispensable platform for generating traffic, leads, and sales through paid advertising, just like the very famous, Google Adwords. In addition to the great configuration of your campaign, it’s the content of your Facebook ad that will make all the difference in…. Read More
Published by : , on May 16th, 2017.
Categories : Marketing Communication Strategies, Marketing communications campaigns, Réseaux sociaux, Social Networks, Stratégies-marketing
snapchat-logo-exob2b

Snapchat in B2B marketing: is it possible?

Snapchat was born in September 2011, in California. It was started by two Stanford University students. This free app, available for IOS and Android, is a sharing and ephemeral photos and videos platform. The company is currently valuated at $24 billion. As B2B marketing professionals…. Read More
Published by : , on May 9th, 2017.
Categories : Marketing Communication Strategies, Marketing communications campaigns, Réseaux sociaux, Social Networks, Stratégies-marketing
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Online or offline communication channels in b2B – which do I choose?

In this reprise of the third most popular Exo B2B blog post of 2016, we talk about choosing communication channels. This is best done by first going back to the essentials of your strategic planning and past experiences. Carefully reviewing these will generate specific ideas…. Read More
Published by : , on February 9th, 2017.
Categories : Business Development, Marketing Communication Strategies, Marketing communications campaigns

Blistering, blundering brand of birdbrains! (Apologies to Captain Haddock)

Have you ever run into a high-technology company with a dated image? Does it affect your perception of the value of the innovation behind the technology? It certainly can. Take ABC company for example: It has been around for 35 years, has never done marketing,…. Read More
Published by : , on June 2nd, 2016.
Categories : Content Marketing, Marketing Communication Strategies, Marketing communications campaigns, Product Launch, Strategic Development