Category: Martech

B2B content marketing: boost it with the power of technology!

Published by : , on June 26th, 2024.
In today's digital age, content marketing has become an essential strategy for companies seeking to attract, engage and retain their audience. But with digital channels saturated and customer expectations constantly evolving, it's essential to constantly innovate in order to stand out from the crowd. This is where marketing technology or "martech" comes in,…. Read More...

Digital marketing in B2B: an absolute must

Published by : , on May 23rd, 2024.
B2B marketing is undergoing a major transformation in an increasingly digital world. Companies are no longer content to follow traditional methods to reach their business customers. They are now adopting sophisticated B2B digital marketing strategies. And they're doing so to stay competitive and meet the expectations of an increasingly well-informed customer base. Do…. Read More...

Social selling: an essential B2B skill

Published by : , on September 5th, 2023.
The B2B marketing landscape is changing rapidly. Probably the biggest adjustment is in the sales approach. In a world where buyers are more informed and demanding than ever before, B2B sales reps must evolve to offer a fluid, personalized buying experience based on trust. In this context, social selling, particularly via LinkedIn and…. Read More...

ChatGPT for content marketing: powerful, but not quite there!

Published by : , on February 20th, 2023.
It's hard for me to ignore a topic as disconcerting as the mass arrival of tools such as ChatGPT for content marketing, among others. As a keen observer and user of marketing technologies, I have participated in the writing of over a thousand pieces of content. I quickly developed a great interest in…. Read More...

The 3 growing tactics and challenges of B2B martech specialists

Published by : , on February 18th, 2021.
According to a recent study conducted by the agency 93x  with the FINITE community, techno marketers (martech) believe that the channels that have grown in importance during COVID-19 are webinars, SEO and emails. Not surprising, you might say? Indeed, at least with regards to webinars and other forms of martech channels, such as live…. Read More...

How to choose the right CRM to integrate sales and marketing in B2B

Published by : , on June 4th, 2015.
The CRM (Customer Relationship Management) is an essential tool for customer relationships, it raises many questions among businesses. The first questions that companies ask themselves are about how to choose the right CRM software solution to use. Although the choice of technology is not the only guarantee of the success of this type…. Read More...