ExoBlog

15 Years Already!

Since 2009 our blog is a reference in B2B marketing, even in the USA!

Exoblog has more than 500 posts on topics such as strategic marketing, sales-marketing alignment, content marketing and inbound, strategy and tactics, web design and development, marketing automation, marketing and digital transformation, etc.

These posts are published by our team of experts who know how to harmoniously combine passion and great experience. Everyone shares their expertise in their own way and in all authenticity!

Have a good read and if you like, share!

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ExoBloggers

Marie-Michèle Lavigne

Content creator

Claude Malaison

Content and SEO strategist

Jean Gougeon

Creative Director

Vincent Cloutier-Naud

Digital campaign analyst and strategist

Geneviève Dion

Communications and Public Relations Strategist

Alain Thériault

Partner and executive coach

Lynda St-Arneault

President

Acknowledgements

In 2019, our blog article “Automation: It’s not automatic” was among the finalists in the B2B Marketing Zone MVP AWARDS in the category “MARKETING TECHNOLOGY (MARTECH)”.

Christine Viera and Peg Miller of B2B Marketing Academy mentioned the quality of the ExoB2B blog in their article “5 Brainy Blogs for the Curious B2B Marketer”.

Posts

Collaboration | 24 September 2015

Video in B2B: Know your offer, make your video

Last week in Exo marketing’s blog, we talked about how, in social media, a picture is worth a thousand words. Based on current trends, it would be a safe bet…

Jean Gougeon | 17 September 2015

Why you should use visual content in social media

Using visual content when posting to social media sites is a trend that is not going away anytime soon. The old adage that an image is worth 1000 words holds…

Collaboration | 28 August 2015

Mobile marketing and B2B

The last few years has shown an unprecedented growth of smart phones and tablets. According to Coda Research Consultancy, in 2015, the number of mobile users could reach 158 million…

Lynda St-Arneault | 26 August 2015

In B2B marketing, there are no trends, only challenges.

There is one thing that always bothers me a little when talking about trends in our profession, which is the specialized field of marketing for businesses that sell to other…

Collaboration | 21 August 2015

Improve your chances of being “Googled” by your prospects!

How can you tell if you’ve been “Googled”? How can you validate that you are using the right vocabulary to be found? You should ask yourself these questions because it’s…

Collaboration | 18 August 2015

Distinguishing strategy from tactics in marketing and B2B sales

Find the error in this statement: “Our strategy for next year will be to do more trade shows.” Strategy or tactic? In simpler terms : Tactic : do things correctly (actions) Strategy :…

Collaboration | 14 August 2015

Go ahead, convert!

Beyond the reason of simply having a website, it’s important to have goals in relation to this and to really think about what we want our visitors to resolve there.…

Collaboration | 6 August 2015

B2B development challenges for subcontractors, suppliers and outsourcing companies

Most Quebec subcontracting companies used to live off organic growth whatever the economic conditions. Now facing international and external competition, going through human resources renewal and experiencing the general trend…

Lynda St-Arneault | 15 July 2015

Exo on holidays!

Here we are! Next project: holidays! If you are like us, it’s time to finish your mandates, make sure everything is organized on the logistic, administrative and technical side before…

Jean Gougeon | 9 July 2015

How to create an effective homepage and website

Clean effective design Design is “very subjective” you like or don’t like. Web design is more than just choosing fonts and colours, it is the process of planning how content…

Collaboration | 7 July 2015

How to have great content for your homepage

The home page of your site is more than a showcase and more than an ad. It’s the face of your business. It is all about the first impression. It…

Collaboration | 2 July 2015

Set sail thanks to B2B strategic marketing planning

Manufacturing SMEs that “perform significantly better” are those focused on strategic planning within the last 3 years. This is one of the findings of the 6th Québec Industrial Barometer from…

Collaboration | 11 June 2015

ITC companies in Quebec and CRM’s: what’s the level of use?

In the latest study on ITC companies in Quebec, we have reported several findings on sales and marketing teams, as well as their level of integration. One of the indicators…

Collaboration | 4 June 2015

How to choose the right CRM to integrate sales and marketing in B2B

The CRM (Customer Relationship Management) is an essential tool for customer relationships, it raises many questions among businesses. The first questions that companies ask themselves are about how to choose…

Collaboration | 28 May 2015

Before looking for resellers, VARs, agents and other type of B2B distribution…

Revenues are flat or falling? “Let’s sign up partners and distributors!” says the sales director. In rough times like in new market penetration, distributors, value added resellers (VARs), partners, agents…

Collaboration | 21 May 2015

ITC Benchmark in the B2B industry: the main challenge is a commercial nature, not a technical one

The launch of a new product certainly requires investment in R&D but also in marketing. Better yet, to ensure commercial success, marketing should guide the development of new products/services and…

Jean Gougeon | 14 May 2015

A logo must not only look good, it must also be usable

Pragmatism and design go hand in hand when creating a logo because your logo must not only look good, it must be usable in any situation, from embroidery on a…

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