A few days ago, while in a meeting with a client, we were interviewed: "Is it easy for you to sell the concept of B2B marketing and services to companies that often have no idea of this concept? You know, after 10 years, people still…. Read More
Category: Sales, Marketing and B2B Business
Google turned 15 two weeks ago. Fifteen years spent making internet users’ lives easier, inventing services no one can live without (Google Maps and Gmail, for instance) and other services no one really cares about (Google+ is a good example). We could tell the beautiful…. Read More
On September 3, 2013, the technological world experienced an important milestone: Microsoft bought Nokia’s mobile phone activities. Whether or not you’re a techie, the event was important both in terms of: Its 7.2 billion US dollar value and, A demonstration of the importance of the ecosystem control of…. Read More
I have a secret to share with you. The team at Exo B2B Integrated Marketing is in the process of redesigning their website. Oh yes, it’s our turn to get a makeover, but not without a plan, obviously. We need to make the time to…. Read More
According to the website Investopedia, cobranding is “a marketing partnership between at least two different brands of goods or services. Cobranding encompasses several different types of branding partnerships, such as sponsorships. This strategy typically associates the brands of at least two companies with a specific…. Read More
After two months of working at Exo Marketing as Vice-President of Strategy, the time has come for me to join the bloggers at Exo who have written more than 200 blog posts since 2009, all on B2B, or business to business, marketing. But where to…. Read More
The Quebec snow cover is finally starting to disappear as the temperatures climb in the Belle Province. Spring almost makes us forget the B2B news of the past two weeks. Here’s a quick summary of the breaking news! On your marks. Get set. Go! Lena…. Read More
Until very recently in its history, the Roman Church only held mass in Latin. The result of this was to limit its reach, or even make it impossible to spread its message to populations unfamiliar with Latin. Imagine this situation applied to an evening of…. Read More
You were on vacation for two weeks and feel overwhelmed by all the exciting news? Here’s a summary that should guarantee you a smooth transition back to work! 1. Whistling a tune with an eye on your Twitter feed At the end of March, Twitter…. Read More
Humour is often the best way to make someone feel comfortable. It’s an icebreaker. It relaxes and reassures in a context of verbal communication. A year ago (already!) I asked you if there was room for creativity in B2B marketing. To that I replied with…. Read More
