Category: Sales, Marketing and B2B Business

Happy birthday Google or 15 years of torment for web companies.

Published by : , on October 9th, 2013.
Google turned 15 two weeks ago. Fifteen years spent making internet users’ lives easier, inventing services no one can live without (Google Maps and Gmail, for instance) and other services no one really cares about (Google+ is a good example). We could tell the beautiful story of these two Stanford students who founded…. Read More...

Integration: a vector of growth in B2B

Published by : , on September 12th, 2013.
On September 3, 2013, the technological world experienced an important milestone: Microsoft bought Nokia’s mobile phone activities. Whether or not you’re a techie, the event was important both in terms of: Its 7.2 billion US dollar value and, A demonstration of the importance of the ecosystem control of the mobile world, from software to hardware. Nokia…. Read More...

Co-branding: what applications in B2B?

Published by : , on April 30th, 2013.
According to the website Investopedia, cobranding is “a marketing partnership between at least two different brands of goods or services. Cobranding encompasses several different types of branding partnerships, such as sponsorships. This strategy typically associates the brands of at least two companies with a specific good or service.” This strategy is often used…. Read More...

The de facto jargon of your B2B industry

Published by : , on April 4th, 2013.
Until very recently in its history, the Roman Church only held mass in Latin. The result of this was to limit its reach, or even make it impossible to spread its message to populations unfamiliar with Latin. Imagine this situation applied to an evening of hockey… commented in Latin: “Plekanec brachyblasti! Ipse ustuloooo!”…. Read More...