Sales, Marketing and B2B Business Archives

Apple and Samsung: in it together thanks to B2B

This fall, the technological scene has been particularly lively (though not necessarily revolutionary), for the manufacturers Apple and Samsung. See for yourself: the iPhone 5 and the Samsung Galaxy S3 entered the smart phone market, the iPad Mini announced its mission to compete with the…. Read More

Published by : Lynda St-Arneault, on October 26th, 2012.

Categories : Sales, Marketing and B2B Business, Uncategorized

Invitation to a conference on the importance of sales-marketing integration in B2B

It’s with pleasure that I invite you to a breakfast seminar held by the Association des professionnels de la communication et du marketing (APCM), or in English the Association of Communication and Marketing Professionals, on Friday, October 26, 2012, entitled “Marketing Solutions: an integrated perspective…. Read More

Published by : Lynda St-Arneault, on October 18th, 2012.

Categories : Sales, Marketing and B2B Business, Uncategorized

Trends in B2B Content Marketing in 2012

When I found this slideshare that does a rundown of the main trends in B2B content marketing, I figured this would be a great starting point for an Exo novice like myself. Here’s what caught my attention. The top 5 content marketing trends: 1. Content…. Read More

Published by : Collaboration, on September 20th, 2012.

Categories : Content Marketing, Marketing de contenu, Sales, Marketing and B2B Business

Summer (or back-to-school!) “e-marketing” reading suggestions

The stifling Montréal heat is a reminder that we are in the middle of summer, which for some is synonymous for vacation. For many of us, this is one of the rare moments where we can sit down with a good book and enjoy uninterrupted…. Read More

Published by : Lynda St-Arneault, on August 6th, 2012.

Categories : Sales, Marketing and B2B Business, Uncategorized

Top 3 unlikely (and funny) keywords used on search engines

As you may already know, in a web context, it is particularly important for a company to position itself appropriately regarding search engines results. Let’s look in more detail at the statistics of Exo Marketing’s website. Obviously, the keywords that are used most frequently and…. Read More

Published by : Collaboration, on June 8th, 2012.

Categories : Sales, Marketing and B2B Business, Uncategorized

Les principaux défis dans le B2B aujourd’hui

Top challenges facing B2B Marketing today

“One word that describes the biggest challenge facing B2B Marketing today” is the title of a discussion thread counting more than 1,000 replies in the LinkedIn “B2B Technology Marketing Community” discussion started by Holger Schulze. There is some insight in reading through the thread as…. Read More

Published by : Collaboration, on May 14th, 2012.

Categories : Business Development, Sales, Marketing and B2B Business

Is there room for creativity in B2B?

I’ll be quite direct: Not only am I certain that there is room for creativity, I would even say that it’s essential in B2B. Of course we have to agree on the meaning of the term. If your idea of creativity only involves design, poetry…. Read More

Published by : Collaboration, on March 23rd, 2012.

Categories : Marketing communications campaigns, Sales, Marketing and B2B Business, Uncategorized

Résolution 2012 – une planification stratégique

2012 New Year Resolution –strategic planning

Two “elastic” concepts clash every time the calendar shreds its last sheet: New Year’s resolutions and time gone by. Resolutions are “wishes” of improvement/development of a habit with an objective in mind. While time haunts us several times a year when “short” or “rare”, forging…. Read More

Published by : Collaboration, on January 6th, 2012.

Categories : Sales, Marketing and B2B Business, Uncategorized

Modern Marketing? What a misnomer!

This has been on all our minds here at Exo. Modern Marketing. What do you think that means? Well, just like most people, I bet you think that it means ‘current’ marketing, or ‘actual’ marketing, right? Wrong. This little label of ‘Modern’ placed before ‘Marketing’…. Read More

Published by : Collaboration, on January 20th, 2011.

Categories : Sales, Marketing and B2B Business, Uncategorized

B2B Green Marketing & Social Media

Carbon dioxide emissions from power plants burning fossil fuel for energy, carbon dioxide emissions from burning petrol for transportation, deforestation, the disappearance of coral reefs, floods, killer storms, the melting of the polar ice … Let’s face it. To deny Global Warming at this point…. Read More

Published by : Collaboration, on November 17th, 2010.

Categories : Sales, Marketing and B2B Business, Uncategorized

B2B Marketing
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Customer-Focused
Marketing

Content
marketing

Corporate
communication

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B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

Category: Sales, Marketing and B2B Business

Apple and Samsung: in it together thanks to B2B

Invitation to a conference on the importance of sales-marketing integration in B2B

Trends in B2B Content Marketing in 2012

Summer (or back-to-school!) “e-marketing” reading suggestions

Top 3 unlikely (and funny) keywords used on search engines

Top challenges facing B2B Marketing today

Is there room for creativity in B2B?

2012 New Year Resolution –strategic planning

Modern Marketing? What a misnomer!

B2B Green Marketing & Social Media

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication