Category: Sales, Marketing and B2B Business

Apple and Samsung: in it together thanks to B2B

Published by : , on October 26th, 2012.
This fall, the technological scene has been particularly lively (though not necessarily revolutionary), for the manufacturers Apple and Samsung. See for yourself: the iPhone 5 and the Samsung Galaxy S3 entered the smart phone market, the iPad Mini announced its mission to compete with the Samsung Galaxy Note 2 on the compact tablet…. Read More...

Invitation to a conference on the importance of sales-marketing integration in B2B

Published by : , on October 18th, 2012.
It’s with pleasure that I invite you to a breakfast seminar held by the Association des professionnels de la communication et du marketing (APCM), or in English the Association of Communication and Marketing Professionals, on Friday, October 26, 2012, entitled “Marketing Solutions: an integrated perspective from a B2B company in Montreal.” During the…. Read More...

Trends in B2B Content Marketing in 2012

Published by : , on September 20th, 2012.
When I found this slideshare that does a rundown of the main trends in B2B content marketing, I figured this would be a great starting point for an Exo novice like myself. Here’s what caught my attention. The top 5 content marketing trends: 1.       Content marketing greatly increases when it comes to content…. Read More...

Top 3 unlikely (and funny) keywords used on search engines

Published by : , on June 8th, 2012.
As you may already know, in a web context, it is particularly important for a company to position itself appropriately regarding search engines results. Let’s look in more detail at the statistics of Exo Marketing’s website. Obviously, the keywords that are used most frequently and that direct users to our website are associated…. Read More...

Top challenges facing B2B Marketing today

Published by : , on May 14th, 2012.
“One word that describes the biggest challenge facing B2B Marketing today” is the title of a discussion thread counting more than 1,000 replies in the LinkedIn “B2B Technology Marketing Community” discussion started by Holger Schulze. There is some insight in reading through the thread as the community contributes generously to the discussion. One…. Read More...

2012 New Year Resolution –strategic planning

Published by : , on January 6th, 2012.
Two “elastic” concepts clash every time the calendar shreds its last sheet: New Year’s resolutions and time gone by. Resolutions are “wishes” of improvement/development of a habit with an objective in mind. While time haunts us several times a year when “short” or “rare”, forging new habits requires strong will – or say…. Read More...

Modern Marketing? What a misnomer!

Published by : , on January 20th, 2011.
This has been on all our minds here at Exo. Modern Marketing. What do you think that means? Well, just like most people, I bet you think that it means ‘current’ marketing, or ‘actual’ marketing, right? Wrong. This little label of ‘Modern’ placed before ‘Marketing’ as its descriptor means anything but ‘actual’ or…. Read More...

B2B Green Marketing & Social Media

Published by : , on November 17th, 2010.
Carbon dioxide emissions from power plants burning fossil fuel for energy, carbon dioxide emissions from burning petrol for transportation, deforestation, the disappearance of coral reefs, floods, killer storms, the melting of the polar ice … Let’s face it. To deny Global Warming at this point in time is simply silly. But what does…. Read More...