You are almost certainly on LinkedIn, the professional social network, which was recently purchased by Microsoft for the modest sum of $26.2 billion USD. When you’re logged in, you probably often encounter this picture instead of a real face on a good number of personal…. Read More
Category: Social Networks
Twitter is being curated to death by its corporate users. If you’re in B2B, you’ve noticed that there are a lot of companies broadcasting stuff but with very little engagement. That’s because the human element is disappearing from all this communication. Sound absurd? You bet.…. Read More
70% of our exports go towards our southern neighbors and the majority is with companies in the state of New York. Our American friends would do well to take advantage of our services, given how low the Canadian dollar is these days. Like any outsourcer, they…. Read More
With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a…. Read More
Getting out to see your industry peers is a proven way to create new business opportunities. This is particularly true for B2B enterprises. For these companies, using social media before, during and after an event can be an excellent way to prepare, and make a…. Read More
I had to change the title of this post a dozen times. You're probably wondering why ... and above all, why I chose this one! In fact, I have never spent so much time viewing and revising a title. Why? Read on... Those were the…. Read More
‘’Digital business forges a closer coupling between business model, customer experience, and technology design than ever before. Traditional collaboration models — you do your thing, I’ll do mine, and we’ll check in weekly — don’t cut it anymore. Instead, truly innovative organizations are moving from…. Read More
If you are a business selling to other businesses (B2B), there is a good chance you are using social media to increase your customer engagement and help with lead generation. Here are 4 good ways to help increase the quantity and quality of your leads…. Read More
Something new on the Exo website! "In the ExoLounge" will be a weekly video featuring content, interviews and answers to some of your questions. Each month will have a central theme to it. Septembre is B2B Social media. We kick it off with @ExoTheriault vlogging…. Read More
We often say on this blog that broadcasting is at the core of inbound marketing strategy. Your content is useful, primarily if it is shared and, sharing is done mainly by social media. They can amplify the impact of the content you worked so hard…. Read More
