In today's digital age, content marketing has become an essential strategy for companies seeking to attract, engage and retain their audience. But with digital channels saturated and customer expectations constantly evolving, it's essential to constantly innovate in order to stand out from the crowd. This…. Read More
Author: Claude Malaison
Après des études en journalisme et information à l’Université Laval, Claude Malaison a fait ses débuts comme journaliste au Progrès-Dimanche et au Quotidien de Chicoutimi, poste qu’il a occupé pendant sept ans.
De 1999 à 2005, il a fondé et coorganisé la conférence internationale Intracom, première conférence internationale sur les intranets. Puis, de 2006 à 2012 il a été directeur de la programmation de la conférence internationale webcom-Montréal, ainsi que des conférences webcom-Québec et de la Boule de Cristal. Lors du webcom-Montréal de novembre 2011, on lui a remis le Prix Cartier. Ce dernier vient reconnaître son apport exceptionnel à l’avancement des nouvelles technologies de l’information et des communications (NTIC) ainsi que dans la promotion de la cause d’un Québec numérique fort. Ces prix viennent aussi reconnaître l’influence et le leadership exceptionnels que ces personnes ont exercé au sein même de leur communauté.
C’est donc dans cette continuité qu’il s’est joint au collectif naissant de Démocratie ouverte et a participé, en avril 2012, au premier Gouvcamp-Paris avec une délégation du Québec. Il est aussi un des initiateurs du groupe des 13 Étonnés.
De 2006 à 2014, il a été président d’ÉmergenceWeb et il a ainsi conseillé de nombreux clients corporatifs au Québec et en France sur l’intégration des technologies de communication interne en entreprise. Il a travaillé avec de nombreuses grandes entreprises et organisations telles que la SAQ, le Groupe Canam, Bombardier, Vidéotron, Cascades, la RRQ, la SAAQ, la CSST, l’ACQ, la FCCQ, Groupe Maurice, etc.
Depuis 2015 il collabore régulièrement avec ExoB2B sur des stratégies d’affaires numériques pour les entreprises. Depuis mai 2016?, il a officiellement joint l’équipe d’ExoB2B à titre de stratège Web. Il fait également de la formation, des conférences et de la gestion de communautés en gérant blogues, médias et réseaux sociaux de plusieurs entreprises et organismes.
B2B marketing is undergoing a major transformation in an increasingly digital world. Companies are no longer content to follow traditional methods to reach their business customers. They are now adopting sophisticated B2B digital marketing strategies. And they're doing so to stay competitive and meet the…. Read More
By combining quality content creation and strategic distribution, you can harness the full potential of B2B content marketing to propel your business to new heights. That's how I concluded my first post analyzing the Content Marketing Institute's annual study (the 2024 study). I was talking…. Read More
This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? And are we increasingly turning to artificial…. Read More
B2B content marketing has always been a powerful lever for captivating and retaining current or potential customers (prospects) by providing relevant, compelling content. That's why I've consistently specialized in this field for decades! Journalism (content) -> corporate communications (content) -> B2B content marketing. In the…. Read More
I recently published on LinkedIn, part of the results of CMI's annual content marketing study, "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024". This publication focused on LinkedIn's dominance as the social network of choice for the vast majority of those who publish…. Read More
It was while reading a post on Mark Schaefer's blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further.…. Read More
Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you'll see, it's all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? Part of…. Read More
When we signed up for the B2B Forum, held in Boston last week, we (and I in particular) had high expectations of this annual B2B marketing "great mass". Just imagine… Almost all the big names were announced, but not B2B Barbie! Among the big names…. Read More
How can I put this… The past two weeks have seen the two most interesting B2B content marketing conferences of the year. I'm talking about CMI World, which took place last week in Washington, D.C.. And B2B Forum, which wraps up tomorrow in Boston. And…. Read More