Author: Collaboration

Marketing to millennials: Ok, but no hype please

Published by : , on May 31st, 2016.
Millennials have been described as digital natives who are collaborative, open-minded and consensus gathering. They are also portrayed as liberal and overtly passionate about equality. If you were you born between 1980 and 2000, would you say this is an accurate description of your personality? Or does it seem more like the description…. Read More...

Twitter is being curated to death

Published by : , on May 12th, 2016.
Twitter is being curated to death by its corporate users. If you’re in B2B, you’ve noticed that there are a lot of companies broadcasting stuff but with very little engagement. That’s because the human element is disappearing from all this communication. Sound absurd? You bet. Your content is curated, but how well is…. Read More...

The future of marketing? Artificial intelligence

Published by : , on April 26th, 2016.
The future of marketing will no doubt be incredibly interesting as it is trending towards the dematerialized (cloud) with an approach centred on the human experience. All this is possible thanks to a crucial element: data. It plays a major role as we first need to collect gargantuan amounts of it and process it. Large companies…. Read More...

Writer’s block

Published by : , on April 19th, 2016.
Isn’t it incredible that the Internet has billions of pieces of interesting information floating around in it, yet you can still get writer’s block? Here’s a way to overcome it, based on a simple technique that you may not know about. Title comes last First off though, if you’re having trouble getting started…. Read More...

When face to face, hyperconnectivity kills !

Published by : , on April 7th, 2016.
Let me say it straight: I hate hyperconnectivity altogether! It simply makes me mad when I’m at networking events, trade shows and galas, where people anxiously check their mobile for the latest push notifications, social media alerts, and text message when having a conversation with me. For that matter, why do attendees film…. Read More...

3 Pitfalls to avoid with Google Analytics and Google Tag Manager

Published by : , on April 5th, 2016.
Earlier this week, the Exo B2B coffee machine officially died. It’s with great sadness and an alarming lack of caffeine in my veins that I'd like to share 3 often-encountered frustrations with my clients and their Web Analytics stats: Filter internal visits and ‘ghost’ visits To separate your real visits (potential customers) from…. Read More...