Collaborator

Marketing to millennials: Ok, but no hype please

Millennials have been described as digital natives who are collaborative, open-minded and consensus gathering. They are also portrayed as liberal and overtly passionate about equality. If you were you born between 1980 and 2000, would you say this is an accurate description of your personality?…. Read More

Published by : Collaboration, on May 31st, 2016.

Categories : Content Marketing, Marketing Communication Strategies

The keys to succeeding marketing automation

Marketing automation is on the rise. Often installed as the extension of a CRM project, it is perceived by many to be synonymous with automated income. Yet the implementation of a marketing automation process is not an easy task. There are sensational success stories, but…. Read More

Published by : Collaboration, on May 26th, 2016.

Categories : Content Marketing, Technology Sales and Marketing

How to easily analyze a database using Excel

For database analysis, some pretty powerful tools are available (SPSS, for example). However, these tools may require many hours of training and even special knowledge (such as in statistics) ... in short, for lack of great experience, we must master the force! (Btw the images…. Read More

Published by : Collaboration, on May 17th, 2016.

Categories : Technology Sales and Marketing

10 seconds to win a customer over

There, I said it. You only have 10 seconds, if that, to win a customer over on a cold call. By the way, show of hands, who likes doing cold calls? Think of a disaster film trailer, starting out with a black screen, a deep,…. Read More

Published by : Collaboration, on May 10th, 2016.

Categories : Business Development, Marketing Communication Strategies

The future of marketing? Artificial intelligence

The future of marketing will no doubt be incredibly interesting as it is trending towards the dematerialized (cloud) with an approach centred on the human experience. All this is possible thanks to a crucial element: data. It plays a major role as we first need to collect gargantuan…. Read More

Published by : Collaboration, on April 26th, 2016.

Categories : Market Research, Marketing Research, Sales, Marketing and B2B Business, Technology Sales and Marketing

Writer’s block

Isn’t it incredible that the Internet has billions of pieces of interesting information floating around in it, yet you can still get writer’s block? Here’s a way to overcome it, based on a simple technique that you may not know about. Title comes last First…. Read More

Published by : Collaboration, on April 19th, 2016.

Categories : Content Marketing

A tip to improve your Search engine marketing

Search engine marketing (or SEO marketing), helps you optimize your web site so it ends up in as many pertinent web searches as possible. This helps you increase your sales by getting more qualified visitors and thus more conversions. To that end, we all have…. Read More

Published by : Collaboration, on April 12th, 2016.

Categories : Content Marketing, Marketing de contenu, Référencement – SEO, SEO

When face to face, hyperconnectivity kills !

Let me say it straight: I hate hyperconnectivity altogether! It simply makes me mad when I’m at networking events, trade shows and galas, where people anxiously check their mobile for the latest push notifications, social media alerts, and text message when having a conversation with…. Read More

Published by : Collaboration, on April 7th, 2016.

Categories : Business Development, Marketing Communication Strategies

3 Pitfalls to avoid with Google Analytics and Google Tag Manager

Earlier this week, the Exo B2B coffee machine officially died. It’s with great sadness and an alarming lack of caffeine in my veins that I'd like to share 3 often-encountered frustrations with my clients and their Web Analytics stats: Filter internal visits and ‘ghost’ visits…. Read More

Published by : Collaboration, on April 5th, 2016.

Categories : Marketing de contenu, Référencement – SEO, Uncategorized

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

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B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

Author: Collaboration

Marketing to millennials: Ok, but no hype please

The keys to succeeding marketing automation

How to easily analyze a database using Excel

10 seconds to win a customer over

The future of marketing? Artificial intelligence

Writer’s block

A tip to improve your Search engine marketing

When face to face, hyperconnectivity kills !

3 Pitfalls to avoid with Google Analytics and Google Tag Manager

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication