Artificial Intelligence Archives

Content marketing: what impact will AI have on its future?

The Content Marketing Institute, USA's content marketing bible, recently published a new study that looks at, among other things, the very future of content marketing in business and the future of those who practice it. I'll pass quickly over the salary aspect. Apart from the…. Read More

Published by : Claude Malaison, on September 13th, 2023.

Categories : Artificial Intelligence, Content Marketing

As a personal assistant, will AI be as discreet as our hairdresser?

Let me tell you a story that blends technology, history and anthropology. Once upon a time, AI and personal assistants…. Not too fast. Back to the future: Alexa, Siri, Nest and Home are the names of what was THE new generation of intelligent personal assistants.…. Read More

Published by : Claude Malaison, on June 6th, 2023.

Categories : Artificial Intelligence, Intelligence artificielle

Are B2B marketing bloggers at risk?

That's the question many bloggers, influencers and companies in marketing and B2B in particular are asking themselves. In this case, we're talking about the impact of text-generating artificial intelligence, particularly for blogs. It's an increasingly sophisticated tool. In fact, the more you use it, the…. Read More

Published by : Claude Malaison, on May 16th, 2023.

Categories : Artificial Intelligence, Automation, Blogging, Content Marketing

ChatGPT for content marketing: powerful, but not quite there!

It's hard for me to ignore a topic as disconcerting as the mass arrival of tools such as ChatGPT for content marketing, among others. As a keen observer and user of marketing technologies, I have participated in the writing of over a thousand pieces of…. Read More

Published by : Lynda St-Arneault, on February 20th, 2023.

Categories : Artificial Intelligence, Content Marketing, Martech

How do you strategically position yourself in a market already occupied by “Goliaths”?

We are currently working with a client on a strategic position and branding mandate. This is the launch of a new technology platform. It combines artificial intelligence and the expertise of specialists in a market that already has its leaders and challengers. They are mostly…. Read More

Published by : Lynda St-Arneault, on July 7th, 2021.

Categories : Artificial Intelligence, Digital marketing, Intelligence artificielle, Marketing Strategy, Product Launch, Strategic Development, Strategic Positioning, Transformation marketing

A Look Back on the AI Strategic Forum

On Monday January 15th, a strategic forum on AI was held in Montreal, organized by the CCMM. This was the place to be to get more information and to better understand the ecosystem set up around the advanced expertise of artificial intelligence (AI). ExoB2B has…. Read More

Published by : Alain Thériault, on January 30th, 2018.

Categories : Artificial Intelligence, Automation, Digital Transformation

B2B Marketing
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Content
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Corporate
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B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

Category: Artificial Intelligence

Content marketing: what impact will AI have on its future?

As a personal assistant, will AI be as discreet as our hairdresser?

Are B2B marketing bloggers at risk?

ChatGPT for content marketing: powerful, but not quite there!

How do you strategically position yourself in a market already occupied by “Goliaths”?

A Look Back on the AI Strategic Forum

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

Content marketing: what impact will AI have on its future?

As a personal assistant, will AI be as discreet as our hairdresser?

Are B2B marketing bloggers at risk?

ChatGPT for content marketing: powerful, but not quite there!

How do you strategically position yourself in a market already occupied by “Goliaths”?

A Look Back on the AI Strategic Forum

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication