B2B Marketing Archives

When B2B Barbie meets a virtual double and Lady Trifecta…

When we signed up for the B2B Forum, held in Boston last week, we (and I in particular) had high expectations of this annual B2B marketing "great mass". Just imagine… Almost all the big names were announced, but not B2B Barbie! Among the big names…. Read More

Published by : Claude Malaison, on October 10th, 2023.

Categories : Artificial Intelligence, B2B Marketing, Content Marketing

At B2B Forum: the elephant in the room was AI

How can I put this… The past two weeks have seen the two most interesting B2B content marketing conferences of the year. I'm talking about CMI World, which took place last week in Washington, D.C.. And B2B Forum, which wraps up tomorrow in Boston. And…. Read More

Published by : Claude Malaison, on October 5th, 2023.

Categories : Artificial Intelligence, B2B Marketing, Content Marketing