The time for creating content for the sake of creating content is more than dead. You can still do it if you don't take the time to read this post. I'm going to show you how your content strategy needs to be reviewed and supported…. Read More
Category: B2B Marketing
In today's competitive business world, customer experience (Cx) can no longer be just a floating idea. It's become a prerequisite for business success. But what's all the fuss about measuring customer experience? Well, the figures don't lie: one study shows that 75% of customers are…. Read More
Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. In this world where every purchasing decision can involve multiple stakeholders and…. Read More
I recently published on LinkedIn, part of the results of CMI's annual content marketing study, "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024". This publication focused on LinkedIn's dominance as the social network of choice for the vast majority of those who publish…. Read More
It was while reading a post on Mark Schaefer's blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further.…. Read More
Those who know me know that I'm a big fan of Google Ads. The platform is well built, and there's customer service when you want it (unlike the blue ones…). And above all, the results are often very good, if not the best of all…. Read More
When we signed up for the B2B Forum, held in Boston last week, we (and I in particular) had high expectations of this annual B2B marketing "great mass". Just imagine… Almost all the big names were announced, but not B2B Barbie! Among the big names…. Read More
How can I put this… The past two weeks have seen the two most interesting B2B content marketing conferences of the year. I'm talking about CMI World, which took place last week in Washington, D.C.. And B2B Forum, which wraps up tomorrow in Boston. And…. Read More
